▷ What if adopting the Danish mentality was the key to starting a business? 2020 -

Danish culture is often little known. However, we recognize Denmark its ideal setting for setting up businesses and its inhabitants reputed to be among the happiest in the world. While for many creating their own business is a real challenge and only the most seasoned dare, many Danes have already tried to embark on the adventure. Some have failed, others have never done any activity there, but the last, luckier part, managed to live from their dream …

We wondered how our European neighbors, the Danes, were doing to be so reckless. To answer our questions, we asked Klaus Nymand, a 28-year-old Danish entrepreneur and director of a 6-employee startup, to share his experience.

Training & Co'm

When did you want to start your own business?

“Already when I was very young, I was interested in entrepreneurship. At 12, I was already starting to sell my toys at fairgrounds to make some money. It was in the 2000s.

Growing up, I also started to get interested in internet and website creation. In 2008, at the age of 17, I started trying out different little online business ideas. “

When did you finally decide to embark on the adventure?

“I started my first real business in 2009, at the age of 18 with two friends. It was an online store selling clothes of our own brand. “

Were you afraid to embark on the adventure?

“I was never afraid to get started. I’ve always found it exciting. I never invested more than I could lose. In this way, I guaranteed security in the event of failure. ”

What does your business bring you personally?

\”I like being my own boss and being able to create a good working environment for my colleagues and myself without having to worry about the rules imposed by someone else. ”

Management, development strategy, vision, objectives – is there anything you do differently from other companies?

“I like flat organizations, where there are not too many hierarchical levels and where communication is direct.

Aside from that, I don’t think I make it much more different than other companies. I’m just trying to include my colleagues as much as possible in decisions about the goals and strategy of the business.

Small startups are often much easier and faster to go international than larger groups. What do you think are the advantages of going international? Is this a good strategy for a startup?

“I think any local business should have the ambition to expand internationally. I have friends who decided not to expand their business internationally and therefore missed many opportunities.

It is important to always seek to develop your business, to always have new objectives and not just to rely on your achievements. ”

What do you think it takes to be an entrepreneur? (For example, do you have to be a graduate, have any experience or qualities?)

“The entrepreneurial spirit is the most important. If you don’t try to start your own business, you probably never will. Personally, I do not attach great importance to atypical diplomas or educational pathways. The most important thing is to love what you do and be good at what you do. ”

What advice would you give to people who would like to start their own business, but don’t know where to start?

\”For starters, my advice would be to use your network and direct yourself to people who have the same interests as you. For example, if you’re new to an online store, you can share your store link on social media and let your friends help you get more attention for your business.

In addition, be sure to invest yourself as much as possible and work on your brand image from the start. “

Starting a business is tempting for many. However, finding the funds is much more difficult. What would you recommend?

“There are a lot of businesses that can be done on a small budget. And if you have an idea that requires a bigger investment, you can try to find investors. If your idea and your project are solid, investors will be interested. And if you can’t find the funds you need, get started with a business idea that requires less investment and that you trust. Once launched, you can make new decisions from there. ”

Do you think entrepreneurship is a lifestyle?

“This is definitely a lifestyle! “

Finally, do you have an encouraging word for the (future) entrepreneurs who are currently reading you and who also wish to embark on the adventure?

“Don’t be afraid to start today and make sure you develop your project idea as much as possible. In my opinion, the very idea represents 10% of the business and its execution 90%. ”

To conclude

This interview is the perfect illustration of the Danish entrepreneurial spirit. This entrepreneurial spirit is taught to Danes from an early age. Very young, Danes are encouraged to make their own decisions to move forward. This confidence left to the youngest plays a fairly important role in the confidence that entrepreneurs later have in starting their own business. Many Danish entrepreneurs do not seem to be afraid of failure. Certainly, Denmark offers a fairly reassuring framework and guarantees comfortable security in the event of failure. It seems, however, that the risk of failure is viewed by the Danes as a challenge that it might be interesting, if not fun, to take up. So why not try to adopt the Danish trend?

Article written by MONEYBANKER