CWT Advertising is a discipline that encompasses all marketing techniques to publicize and optimize the visibility of your business. It therefore borrows from traditional marketing methods except that they were designed for the web. As a result, the levers used are the modern digital and technological tools available on the internet, such as social networks or emailing for example.
One of the least discussed and yet inseparable levers of web marketing is web hosting. Once the digital marketing strategy implemented pays off, web hosting effectively comes into play in the process of retaining prospects. Focus on marketing approaches to optimize the visibility of your site and in particular the role of web hosting in this process.
Link between webmarketing and web hosting
Web hosting consists in storing the digital data of its website on servers. In the field of web marketing, the choice of host and the type of hosting is a technical aspect that can be relied on for successful strategy.
Impact of good accommodation
Good hosting guarantees the overall performance of the site. Among other things, it allows streamline navigation on the site, to minimize the loading time of web pages, to make possible the geolocation of your site, etc.
To understand the impact of hosting on the visibility of your web platform, you just have to do the math: the more ergonomic and faster the site is loaded, the more visitors will want to return. For their part, the search engines will consider that the visitors are satisfied with it and will give it a good place in the search results.
Optimizing traffic and conversion rates are web marketing goals that can be achieved through web hosting.
Types of web hosting
The advantages of a good SEO are numerous, but you still have to choose one that is effective, such as shared hosting on sites like planethoster.com for example, because there is necessarily a type of accommodation suited to your activity. and you can count on to support your business. It will depend on your web traffic, your data security needs and of course your budget. Here are the different types of hosting offers from which you can choose:
- Shared hosting : it consists of hosting many websites on a single server. This type of offer is often accessible to all budgets and allows you to delegate the details of server administration to a professional. This offer is perfectly suited for showcase websites or freshly launched blogs that are still attracting visitors.
- VPS hosting : allowing you to share a server with other sites while having your own resources, this type of hosting is suitable for sites that already have significant traffic.
- Dedicated hosting : this is equivalent to having your own server. It is therefore suitable for sites which receive a significant number of visitors and which need significant resources for this.
- Cloud hosting : the latter is based on the use of virtual servers, thereby optimizing availability. It is suitable for companies that need to evolve very quickly and who want the flexibility to switch to other offers in the medium term.
CWT Advertising procedures
Web marketing encompasses actions allowing tooptimize website traffic and visibility. These objectives can only be achieved by 3 fundamental actions consisting in attracting, converting prospects and finally retaining customers. At each of these stages, web hosting can have its role to play:
Attraction is the phase in which you generate and increase traffic to your website. To do this, it is first necessary to carry out a careful study of your target to make sure your campaign meets your needs and expectations. The analysis should not only concern supply, but also competition to know current practices in the sector and to identify the essential points to improve or from which to draw inspiration.
It will then be a question of implementing a campaign on the chosen channel: site, blog, social network, etc. And since the website is almost essential, it is essential at this stage to choose the right accommodation offer. Even if the technical details should not take over from the start, the fact remains that a correctly chosen accommodation will necessarily impact the SEO of the site and therefore its visibility (in addition to other factors such as design, content , etc.).
Convert prospects into customers
Now that you have successfully attracted visitors to your site, you must encourage them to take action: order, fill a basket, answer a questionnaire, etc. The purpose of this step is to allow you to recover data from your visitors in order to establish a closer relationship with them.
To do this, techniques such as e-mailing have long proven their worth, since the latter makes it possible to set up more personalized communication with prospects.
Note that web hosting also comes into play at this point in your interactions with your prospects. Indeed, as soon as the navigation on the site is fluid and intuitive, your visitors will be more inclined to return to your site. Such results are only achieved through quality web hosting.
At this stage, you will have already effectively converted your prospects, who are now considered to be customers. And once again, the challenge is to make them loyal to you and no longer go elsewhere!
To achieve this objective, you have the possibility of using different levers such as social media for example, which are particularly effective when operated properly. At this point, it is also about develop promotional offers to reward the loyalty of your customers.
Some will not hesitate to implement a satisfaction survey to improve their services, while on the technical side, there is every interest in ensuring that the site’s performance is in good shape. Note that the more traffic increases, the more resources your site will require, so if necessary, you will have to upgrade your web hosting offer.
Editor: Johan Devart