▷ Which social network to choose according to your activity? 2020 -

Facebook, Twitter, LinkedIn, Instagram, Pinterest… there is no shortage of social networks and are privileged promotion channels. But to maximize the chances of success, think properly target the support that matches your business …

Instagram, the ally of fashion and beauty

Creator / trice jewelry, clothes, ready-to-wear, beauty products distributor? The aesthetic sector responds to specific codes. To attract your customers, you must bet on the visual. Your ads, your products are based on a design crafted? Apply the same requirement to your social networks! Instagram is an asset to highlight your activity. Your feed represents your identity. If you sell products, put them in situation. “Shopping” tool now lets you add a product link directly to your photos! Repost pictures of your client (s), give ideas to your prospects! Specialist cosmetic, hairdressing? Highlight your expertise, your creations.

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Pinterest, an underrated social network

Ultra-popular in English-speaking countries, Pinterest is still underestimated in England. However, it is a development channel with great potential! With the right strategy, it will offer your products incredible visibility. Preferred sectors? Those from the fashionto the beautyto gastronomyBut also the decoration, of tourism ! Create pins “Outfit of the day” to present your clothes, “Recipes of the day” to promote your restaurant, “Decor ideas” for your DIY store… or “Weekend ideas” to enhance your hotel, your region. high quality pictures attract the eye and traffic to your site, but will be selected by Google Images.

Facebook Ads: the key to your sales

The organic results on Facebook are not what they used to be. But Facebook Ads has potential to spare. Increasingly precise and effective, marketing tool allows you to target the right prospects. With a good strategy, it’s conversion guaranteed. Trade, real estate, but also schools or training organizations: Facebook lets you get your message out to the right audience.

Long live Social Selling on Twitter and LinkedIn

Independent? Digital company, or a niche sector? LinkedIn and Twitter are there for you. Social networks for professional use, they allow you to promote your business with actors of your business. Practice Social Selling, share your experiences, your expertise. Rally for your cause an interested community by publishing relevant posts, useful, and original. You will gain visibility and credibility.