When you get started in e-commerce, site development usually takes several months. Rather than not using this time and then waiting months for your site to attract visitors, you might as well put something in place to start attracting traffic, by the natural SEO and by social networks. We’re not talking about the waiting page that you can use to collect emails, as it’s already covered in this article. The idea that we are going to dig into today is to create and feed a blog in parallel with the creation of your e-commerce site …
The creation of a blog (in WordPress for example) and its installation in a directory / blog / of your hosting will allow you to write the first pages of content related to your e-commerce activity. I recommend using a directory and not a subdomain so that the links you collect directly serve to promote the referencing of your store when it is online.
How to feed the blog?
The goal of the blog will be to give content to crawl to Google, he loves it. So that the latter understands what you are doing, you will have to stay in your field of activity. You can wonder about the questions that your future customers will ask themselves and answer them in an argued article for example. Or you can surf the current fashion around your future products. Useless to do in the commercial, stay informative, you will have all the leisure to create the commercial bridges between the blog and the store later.
To know what content you will publish on what day (I recommend one article per week approximately), I recommend that you keep a schedule before even writing the first article. This will allow you to find the themes that you will be able to deal with and to see those that link together (internal linking is very important). This will also save you from having your head underwater to search for an article subject when you will have many other cats to whip 2 weeks before the launch of the store.
For this schedule, there is no need to do anything complicated, here is an ultra simple model to follow!
Do not be stingy with external links, chances are that it will be returned to you! But that is not to say that you have to make links to your direct competitors …
Don’t forget to link your blog to social media, which will allow you to start federating a small community. You can also share your articles on various sites to improve your SEO, but be careful not to search for overly optimized links, your site is still young, bet on the 100% natural for the moment.
What will I use this blog for my shop?
By doing so, you will become more and more relevant on a whole bunch of queries corresponding to the lexical field of your future store, so you will allow Google to understand the theme related to your domain name. This pile of queries on which you will have become relevant will allow you to recruit your first visitors, who will turn into dozens of daily visitors over the weeks. The faster the writing rate and the more interesting your articles, the more you will manage to attract traffic. This traffic, which is targeted, will be appreciable when the store is launched, it will allow you to make the first sales much faster, especially if you have been able to create a community with your visitors (via social networks, a newsletter, etc.).
In addition, by having exclusively informative content, you will be categorized by Google as a source of information and not as a commercial site, this will give you an advantage later in your search for positioning.
The more content your blog has, the more your popularity will increase and the more it will grow, the more effective the launch of your e-commerce will be.
Once the e-commerce store is online
The shop is launched, the first visitors are at the rendezvous, I wish you that the first sales arrive quickly to lower the tension by a notch.
Your blog was a success for this launch, but do not underestimate it in the future, it can do you a lot of services. It will then be necessary to continue your rhythm of writing and thus strengthen your semantic relevance, and indirectly your popularity. You will also be able to create the bridges between your articles and your store, by adding selections of relevant products in strategic places.
It is often said that the referencing of a site must start as of the design of this one, but I think that it is false, it is necessary to start the referencing of a site before even designing the final site. Once the field of activity is defined, you can start producing interesting thematic content.
Image source: Kaoxee, Wiloox, Agence Morse, Polynet.