Currently, brands need to design a specific marketing strategy for videos because they have assumed an undeniable importance on all platforms and communication channels. Videos are no longer just a part of a comprehensive marketing plan. They represent the heart of marketing campaigns, especially in terms of social media strategy …
Why use this concept in 2020?
According to a Hubspot survey, more than 50% of consumers want brands to post more videos, more than any other type of content.
Videos are no longer just entertainment, they play an essential role in your inbound marketing strategy.
For example, a video placed on a landing page can increase the conversion rate by 80%, and the simple mention of the word “video” in the subject of an email increases the opening rate by 19%. . Videos are also useful throughout the buying journey, not just to improve brand awareness.
Also according to this survey, 90% of customers say that videos help them make a buying decision.
Types of Marketing Videos
Before moving to production, a company must first determine the type of video it wants to create. Videos can support many interactions, between the company and its subscribers, prospects and customers. Their handling can come in many forms, each responding to a specific audience need.
Here are three videos you can put up today:
Explanatory videos help your audience better understand why they need the company’s product or service. They are often based on the person’s fictitious journey and the problem he faces.
These videos explain how a product works. They can present a software and its possibilities of use, or show the installation and the organization of a product.
Ultra-personalized marketing videos
It is a video with unique content because it adapts to the context in which the user is located. This type of ultra-personalized videos is developed from navigation data, behaviors observed on the website or based on data collected via forms. The video is then designed using different shots previously shot and edited in the path. This type of video produces an experience that leaves an impression and leaves users with a real impression of novelty. Videos are a connecting force between a brand and its customers, which are gradually becoming essential to any marketing strategy.
About the Author
Clara landecy represents the Hubspot platform. This all-in-one Inboud marketing program has all the tools to develop your business and conquer leaders. It makes it possible to establish and produce interdependencies with its frequentations from a single program. At the same time, it provides more traffic to its site and thus maintains and improves its website. This program also helps to achieve captivating CALL TO ACTION, to gradually improve its percentage of clicks, and to clearly determine the effects of marketing operations on capital. Hubspot stores all customers on the platform so that marketing companies can optimize their business strategies.
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