Today, you can choose from thousands of platforms to export your products. Obviously, this large selection is advantageous because it allows you to distribute your products exactly where your target customers are. On the other hand, it is possible to feel overwhelmed by the choice. This is why it is important to keep a good overview and to know the different advantages of each platform. In this article, we will see what are the advantages of spreading its products on Facebook to help you decide whether you want to sell on this platform or not…
When a user sees your ad scrolling through their news feed, they may not be aware that it is an advertisement. If your ads appear between articles and articles shared on Facebook, they don’t seem as intrusive as a pop-up or banner. This is particularly valid if you sell original and / or innovative products such as new gadgets for example. If these are in your target’s newsfeed, the consumer can click on your ad for informative or lucrative reasons.
A display suitable for different devices
Your ads in computer format will be adapted to tablet and smartphone formats, which makes it possible to target e-consumers regardless of the type of media used. In addition to that, you can choose what type of device you want your ads to appear on, which can be very beneficial.
Take the following example: You’re a seller of mobile phone accessories and choose to have your Facebook ads appear on smartphones, not tablets or computers. Julien just bought a new iPhone and is using it to browse Facebook. Since Julien is in the process of using his mobile phone when he sees your ad, he is aware that his new mobile phone is not protected, and will immediately make the link between his need and your offer of mobile phone covers.
In addition, with Facebook, a consumer’s journey is tracked even if they change devices along the way.
A huge number of users
The number of people using Facebook cannot be denied; the platform had 1.94 billion active users in March 2017. This means that more than a quarter of the total population is actively using Facebook and can be targeted for your ads. It is also good to know that Facebook is the most used among people between the ages of 25 and 34. On the other hand, more women than men have an account on the social network.
The big advantage of Facebook: its huge database
Last but not least, Facebook collects a lot of information about its users, which allows you to target very precisely. Not only the quantity of this data, but also its quality plays a role. Indeed, where other platforms rely on cookies or unreliable location trackers, the information that Facebook has has been entered by the user himself. Initially, the user completed this information for friends and family, not for businesses. We can therefore assume that this data is authentic.
Facebook has an incredible number of users and is very knowledgeable, which makes the social network an interesting broadcaster for everyone. However, based on the previous points, we can conclude that it is particularly beneficial to advertise on Facebook in the following cases:
- If your target customers are specific;
- If your product sells more in specific circumstances (since you can target your ads very precisely);
- If you sell original or innovative products;
- If you want to target an audience located all over the world, or target a specific region;
- If you particularly target women between the ages of 25 and 34.
So, are you ready to increase your sales by posting your products on Facebook? Easily optimize and adapt your product feed to Facebook thanks to a feed manager.
Nathalie van der Linden: As a student in intercultural communication, I wrote my thesis for the Channable flow management company in 2016, in which I proposed a plan for their expansion in England. Less than a year later, the Dutch company already has three French employees, including myself, who is responsible for marketing in England. Before I started working at Channable, having a background in languages and culture, I had never heard of a flow management tool and I had no idea what it was for. Now I know all the features. How interesting it is to get out of your comfort zone to discover new things!