The Wix company is focusing on celebrity-marketing via large-scale advertising campaigns, without doubt with a huge advertising budget. To differentiate itself from its competitors, the platform claims to be young, cool, and intuitive. With Wix, website creation is mostly open to the general public. As for the famous WordPress, for now, far ahead of Wix and the rest of its competitors, its audience is limited to insiders of web development …
Throughout this article, I will perform an in-depth technical and commercial analysis in order to compare these two systems for creating blogs and websites. The goal is that at the end of this article, you can make an objective and optimal choice when it comes to creating and managing your own web project.
1. Description of the two website creation systems
When you want to create a website, start by defining and assessing your needs so that you can choose the right platform.
A priori, there is a good chance that you will have to opt for one of the two best known solutions on the market. Even if they fulfill the same function: namely to create a professional website, to compare WordPress vs Wix is not easy. The two systems are not based on the same economic model and do not have the same mode of operation.
WordPress is an Open Source CMS that requires server installation unless you are using WordPress.com. Its intuitive interface allows you to edit pages very simply. Especially if you are comfortable with the technique, you can easily access the source code to make certain adjustments or include a new feature for example.
As for Wix, it is a proprietary and hosted solution, which means that you subscribe to a monthly subscription, which includeswebsite hosting. Created in 2006, Wix is a safe bet among web authoring systems. It seduces users with its simplicity and the diversity of its themes as well as its free offer.
The biggest difference, and not the least, is at the legal level and concerns the ownership of the site. Basically, if you’re on Wix, the website isn’t really yours. You have the content displayed, but not the structure! While on WordPress, you are the owner.
There is no better or worse solution. It is up to you to choose according to your project even if, in my opinion, it would be relevant to actually own your website. Tie, ball in the center, for this first act.
2. WordPress vs. Wix: which is more functional?
In order to properly assess the potential of each of the two solutions, ask yourself the following questions:
- Will my website be able to follow the evolution of my business in the short and medium terms?
- Do I have the technical skills to build and maintain my site?
- What is my budget?
As we said, WordPress is an Open Source CMS, which means that the source code remains editable. And this is where we realize the functional depth of WordPress. The plugins and themes developed are exponential (currently +7,000 themes and +45,000 plugins). This is a real positive for WordPress since for a plugin that offers the same functionality, for example lead generation, you will have many plugins available.
Except that in terms of quality, there is a real blur on all the plugins and themes available. This is because not all developers have the same technical skills. Some are still studying when they create plugins or WP themes.
As for Wix, the applications and themes are much fewer, but have the merit of being of the same level of quality. Wix is therefore less rich in terms of functionality, because the diversity of plugins and themes is reduced. Except that everything is coded internally by Wix developers. This is how they protect themselves from reliability issues.
Let’s recap. Wix is a very easy to use website editor, and the designs offered by the platform are very simple to install and configure. While WordPress allows you to create different types of websites, but requires a technical background.
Compared to themes and plugins, you will also have more choice with WordPress, although the quality and cost are extremely variable. Wix offers far fewer themes and plugins, but these have the advantage of being of standard quality.
In short, choosing one of the two systems will mainly be linked to your investment of time and money spent on the web. Draw on this point.
3. Ease of use: who wins the match?
Ease of use, let’s face it, is somewhat lacking in WordPress. In any case for a beginner. People who choose WordPress do so for its flexibility. However, creating your website in WordPress requires a minimum of technical skills. For example, to create layouts that stand out, you will need to use markup language (HTML / CSS).
Its options being very limited, Wix offers a very simple interface to use. This is perfect for people who have no technical skills in terms of web development. To change a theme, for example, you will just have to go to the appearance section, and modify all the desired elements in real time. You will not need to go to the CSS file like WordPress.
The ultimate strength of the Wix editor is its ease of use. The site creation system is limited to “drag and drop” and the Application Center allows you to easily install extensions with one click.
As for WordPress, it is also possible to install extensions and plugins, but this is more complicated. Because in case of technical hazards, resolving the situation can sometimes be complicated and will take time to restore, which can limit access to the website or cause you to lose data. It is for this reason that we must think about having a regular backup.
On this point, slight advantage to Wix, for its simplicity of use.
Let’s start with Wix. It offers 300 free Templates. Therefore, you can find your happiness among these different aesthetic presentations, within many categories. Small flat however: they are not all suitable for mobile devices. And, remember that with Wix, you can’t touch the code.
WordPress, meanwhile, allows you, as I said before, to modify the code. And if you’re a CSS or HTML enthusiast, then you can get the website as you imagine. The majority of WordPress Templates or themes are responsive and therefore suitable for mobile and tablet formats.
Let’s not forget to talk about builders such as Elementor, Beaver or Divi Builder. These allow you to create very aesthetic pages and of course mobile-friendly.
So for this part of the analysis, I would say WordPress wins. If you are comfortable with the code and want a perfectly personalized website, WordPress will be perfect for you. As for Wix, it is still aimed at beginners who can still benefit from nice designs.
5. Create your E-commerce site with WordPress vs Wix?
Wix has the advantage of having a section dedicated to online stores. This allows you to easily sell your products and use integrated payment methods. However, there are a few technical limitations that make the platform unsuitable for highly developed activities.
WordPress has no such limits. By visiting the directory of plugins offered, you can find all the imaginable functionalities, from the integration of chat systems to lead generation, via more complex modules such as access management by subscription.
It will therefore simply download certain plugins to access the e-commerce functions. You will be able to customize your online store.
Thanks to the expanded possibilities it offers, WordPress is the winner in my opinion on this point.
6. Referencing of your website
Regarding the referencing of your website on search engines, Wix is more efficient than many of its competitors since it allows you to modify page titles, attributes alt, etc. The only problem is that it names the default images and gives them unreadable names. This can harm your SEO if your site contains a large number of images and you rely on them to strengthen your SEO. The best example to give for this case is if you are doing photography.
The customization of URLs also raises questions with the possibility of modifying only the links of blog articles.
As for WordPress, there are several options available in the base system. However, adding a SEO plugin is essential.
So who wins this duel?
Unsurprisingly, WordPress wins it. Indeed, if there is one good area in which WordPress surpasses Wix, it is SEO. And this is an extremely important point, when you know the importance of having a site ranked high in search engines, to be visible and generate sales.
7. WordPress vs Wix: Blog creation
For blog creation, Wix is quite efficient. It offers the possibility of creating categories and tags, scheduling the publication of articles, etc. You can also choose an alternative title for mobile reading. However, the blog editing tool offers fewer possibilities than on site creation. Added to this is the option to include images, galleries, videos, GIFs, and separators.
WordPress is basic, designed to create blogs. It is also equipped with tags, categories, RSS feeds, etc. And it has proven itself in this direction. However, it should be remembered that the visual of your blog is associated with the chosen theme, which means that it will probably be necessary to make certain settings manually. So you have to be able to.
Even if the Wix blogging solution is easier to use and customize than a WordPress blog. The victory goes to WordPress here. Because even if Wix offers a good blogging service, it is far from being the best on the market.
8. Platform assistance
In order to establish a complete comparative study, here is another important element to consider, it is the quality of the support.
The amount of information about WordPress is exponential. The WordPress community is very active, and it is possible to find many answers to all your problems.
WordPress support is really very comprehensive. Currently, more than 700,000 topics are open on wordpress.org. The other side of the coin is that the multiplicity of resources available (on the same subject and in different places) undermines the relevance of the information.
At Wix, support is centralized on the page of its site dedicated to documentation, resources are sorted by subject, or by category (tutorial, Q&A, etc.). The search for information is simplified to the maximum for the user. In addition, Wix offers remote assistance by phone or email, but only for premium users.
Comparing it to WordPress, Wix has the merit of offering telephone support and dedicated forums to get all the answers to the questions you ask yourself.
In addition, WordPress is a bit light on this point, since it has no special assistance. To solve your problems, you will need to refer to the WordPress community forums. Unfortunately, the answers will not always be reliable.
Wix wins on the verge of assistance.
9. WordPress vs Wix: Matching applications and other plugins
Wix offers you an Application Market which contains 250 free or paid applications to deeply improve your professional website. Many of these applications are created by Wix teams, while others are the work of external developers.
WordPress is obviously renowned for its plugins. Thousands of extensions allow you to transform your website and create it tailor-made. As with Wix, some plugins are free, while others are expensive. But you will no doubt have to dive into the code to install and configure them.
Even if Wix defends itself remarkably, especially for options linked to specific areas of activity. WordPress offers many more options and therefore wins.
10. The prices of the two platforms
This part will allow you to respect the budget allocated to your web project, to know the cost of each of the two platforms is essential.
In reality, when you want to create a website, it’s an investment. As with choosing an external provider, price is an undeniable factor in decision-making, but it should not be overlooked that price is often associated with the quality of work.
In terms of price, just because WordPress is Open Source doesn’t mean it will cost you zero euros. Downloading and installing WordPress is free, but you will still need to pay for a domain name and subscribe to a web host. You will then need a theme to dress up your site, although there are free themes. In terms of price, the cost of these elements can fluctuate between 140 and 200 € per year. The costs will increase further if you buy plugins or use an external service provider (developer, graphic designer, etc.).
Wix offers a free version. Yes, you can use the editor and publish your site for free! Only, you will only have the right to a subdomain in the form “mysite.wix.com”. This remains a good start, however, if you want to test the interface before purchasing a paid subscription. Thereafter, it will actually switch to the paid version.
According to Wix’s communication, once you’ve opted for the paid version, you won’t have any hidden fees. However, to include applications on your site, the Wix App market offers many applications, some of which are chargeable.
With Wix, pricing is clearly defined, and it’s monthly, yearly, or bi-annually. And there are different packages with some dedicated features:
- Basic € 8.50 / month;
- Unlimited € 12.50 / month;
- VIP € 24.50 / month;
- Business & e-Commerce from € 17 / month.
WordPress is basic free. Except that its implementation can cost, despite appearances, more expensive than a Wix site, because several additional costs are added. The duration of its implementation is also estimated at 3 or 4 times that of Wix, for a comparable site.
Here, we don’t really have a winner. The differences in pricing and functionality are negligible.
11. WordPress vs Wix: cost of hosting
Hosting a WordPress site requires using an independent host. Several solutions are available to you for this. As an example, I present two of them: OVH and WP Engine. These two hosts have quite marked differences, because they offer diametrically opposite prices and features:
- OVH : from € 1.49 to € 5.99 per month; 1 to 250 GB of storage;
- WP Engine : from 29 to 249 € per month; 10 to 30 GB of storage.
Completely opposite, the Wix offers offer you accommodation included. And this is guaranteed, regardless of the package chosen. The only change concerns bandwidth and storage capacity. Below the 4 levels of accommodation according to the packages:
- Connect domain (basic package): 1GB of bandwidth and 500MB of storage;
- Combo: 2GB of bandwidth and 3GB of storage;
- Unlimited (the package displayed as being the most popular): unlimited bandwidth and 10GB of storage;
- E-Commerce: 10GB of bandwidth and 20GB of storage.
Again on this point, Wix tries to offer simple offers that are suitable for all Internet users. The storage capacity is very largely sufficient for the general public. At WordPress, it will be a question of choosing a more specific hosting, with more varied offers, in order to satisfy all users.
What should be remembered from this article is that to choose the CMS that corresponds to your need, you must first define it, as you must first know the future development of the project. Clearly, the ideal website editor for you depends on the scale you give to your web project.
WordPress is the most used CMS in the world because it is very rich in terms of functionality. So, if you are looking for a powerful and scalable solution for the long term, WordPress is for you. However, its level of complexity makes it more intended for experienced programmers / integrators. Getting started can therefore be quite long for a beginner.
On the contrary, Wix is suitable for less ambitious projects, and puts everything on a quick and easy handling, which makes its use simpler. The big highlight of Wix is the applications intended for professionals. It is a very interesting solution for restaurateurs, hoteliers, photographers, etc. And on the technical side, the drag-and-drop tool and dedicated support are efficient and can help you throughout the creation of your project. The goal is to save time and avoid you, later, any technical blockage.
Finally, as you will have understood, it is not advisable to elect a single best platform among these two solutions, be it price, referencing, available solutions, or simply the creation tool website. Obviously, each has its specificities therefore its strengths and weaknesses: small projects easy to create with Wix, and great professional ambitions, with an introduction to code via WordPress.