Sponsored Links – Yahoo Search Marketing Changes Its Minimum Bid System – February 27, 2008

As a good follower, Yahoo is about to launch its new minimum bid system. It uses the same system as that of Google with minimum bids fixed according to the keyword and the quality score…

Until now, the minimum bid has been set at $ 0.10. Now, depending on the keyword, it can be less than or more than $ 0.10! This will be defined according to two criteria:

  • The value of the keyword (determined by what all advertisers are willing to pay for this keyword),
  • The quality of the advertisement : If the advertiser’s quality rating is considered good, the advertiser will pay less for the keyword.

It will not be too hard for advertisers to adapt since it is exactly the same as on Google Adwords.

Source : Yahoo Search Marketing Blog.