You are aware that you need to invest in social media marketing, but how do you do it effectively? Today, social media platforms allow brands to connect to 3,196 billion users, and that number is growing. So where should you invest? It turns out that video is the priority content format on social networks to guarantee a good ROI, an essential lever for many marketers. The proof by three…
Social media channels allow your brand, content and products to reach new audiences. However, generating visibility on social networks is both an art and a science. The attention span is often limited and the users’ news feeds overloaded. With these two pieces of information always in mind, it is essential to offer content that stands out in the formats that users consume. This is the reason why video is essential.
Do you know how much time people spend watching social media videos? 500 million people watch videos on Facebook every day, while Instagram has seen an 80% increase in the amount of time users spend watching videos. There are strong arguments for video on all major social platforms today.
For example, Twitter displays plus 545% positive reviews for a brand that uses video. More broadly, brands using video on Twitter saw their relevance increase by 53%, repeat advertising by 80% and buying intentions by 34%.
There are several ways to measure the ROI of brand awareness efforts when it comes to using video on social media. Using attribution links, you can track the number of people who viewed your video on the social network and took action, leading to a conversion. Proving ROI in social marketing can be a difficult task. But most businesses now prioritize increasing brand awareness and social video, and social video can help them achieve both.
Create more authentic connections
Social networks allow you to interact directly with consumers and potential customers on a very personal level. Do your marketing goals incorporate an increase in positive sentiment? Social video can help your brand build emotional connections with your followers by meeting them where they are and chatting with them in a way that may seem more authentic.
From an ROI perspective, the more organically your content is shared, the more people see and act on it.
As a format, video is one of the most effective ways to boost social media engagement. Social video generates 1,200% more engagement than text and images added together. The video on Twitter is also 6 times more likely to be retweeted. If you’re having trouble convincing your audience to interact with your social media content, it may be time to explore video content.
To increase the sales
Social media marketing can come in direct support of your product marketing campaigns. You can promote a product launch, increase the possibility of discovering your offers or share testimonials from customers who appreciate your products. Embedding video can increase consumers’ willingness to engage in product-related content.
People use social media to discover the brands and products they want to buy. Also, videos are one of the most effective ways to reach them. In a case study, a social video expert noted that, when store elevators were taken into account, the ROI for a social video campaign was 500%.
Embedding video has never been easier
With a Getty Images plan including video, quickly and easily access millions of HD and 4K content you need (with some 4K videos at the same price as HD). Take advantage of high-quality video montages up to the rushes to complement the video you produced in-house.
Interested in learning more about the Getty Images Premium Access solution and how it can help you easily find video sources to stand out and build engagement on social media? Let’s go !