Making a description of a product sheet detailing the characteristics of the product in particular is not enough. The customer must be seduced by the product and have a buying spirit. So how do you make it happen? By simply following the tips below …
Identify your consumers
It’s about knowing your audience. Identifying your target audience allows you to answer the questions:
- Which address ?
- How old are your customers?
- What gender?
- To which socio-professional category do they belong?
The more information you have about your customers, the more you will know their needs and the better you will write content addressed to them directly.
For example, you would use technical language when speaking to a professional. On the other hand, if you are surrounded by an uninformed audience, it is better to use simple, easily understandable language, explaining the technical words. And that’s not all, because identifying your consumers also allows you to have an exact idea on their tastes and expectations in order to put them forward when writing your file to guide the tone to be used.
Make an argument and reassure the visitor
The client must be able to find all information he needs on your product page: these are characteristics, features, delivery information, of the product layout, but also customer reviews.
Also, it is important to bring to the fore user experience to reassure the customer about their purchase decision. The same is true for Payment Terms, guarantees, etc.
It is true that the customer is usually only interested in the usefulness that a product can bring him. You must mention when writing your file the usefulness that a product brings to its buyer.
However, make sure that your product sheet does not only contain the product in question. This is an opportunity to highlight other products. By doing this, you bring more to both the customer and your turnover. It is up to you to put your creativity into play to keep the customer as long as possible when it’s facing your listing.
Define a style
It is clear that coherent and attractive content is not just the listing of the characteristics and functionalities of a product. It’s also how you speak to your audience.
It is necessary that you define a style who will have an important role in the description of your product sheet. It must have a certain authenticity in terms of the style used. Be sure to only carry essential information and don’t limit yourself to unnecessary debate and remarks.
Work on the visibility of your product sheet
Just like the text, the visibility is also important especially for BOOSTING your SEO. An attractive product sheet must present a readable content, be well written, and with an excellent layout.
The visitor must have an interest in staying there, because visibility is the first thing they see. It is therefore necessary to put a particular accent on the visual aspect of the card and on the crucial points of the product because very few Internet users read all of your content. So it’s important to leave only the basics.
Optimize your text for SEO
Content is only well written if it attracts as many visitors as possible. It would be pointless to write great content if no one reads it. So this is where SEO optimization should come in.
A listing that is well indexed by search engines brings customers. To do this, you must ensure that define your keywords and to them strategically use where it’s needed. To do this, you must:
- Avoid duplicate content, i.e. copy and paste competing pages;
- Avoid exactly copying the supplier description, because very often it offers the same description to several sellers;
- Make sure to create a unique content , relevantand detailed.
- Improve your titles, because these are the first lines that Google is scanning.
At the end of this article, we hope these tips will help you the next time you want to write great content for your e-commerce site.