Like every week, we have prepared for you a top 10 of the best publications published on Facebook by brands. Which brands have successfully circumvented the Facebook algorithm? The answer in this article !
Last week was marked by the start of the Easter holiday crossover (end for area A, start for area B) and Earth Day. Have brands taken advantage of this period when many French people are on the holiday road by organizing contests to reduce wait times in traffic jams? We will surely have some answers in this top 10!
Like every week, thanks to our Social Media monitoring platform, we offer you the list of branded content that has been the most interactive on Facebook. 10 contents were selected for their interactions (likes, comments, shares) from a panel of more than 1,000 brands sharing in French.
THE 10 BEST POSTS OF THE PAST WEEK
TOYS “R” US FRANCE
The Easter holidays have started and the summer holidays are fast approaching. Toys “R” US got it right by hosting a quiz with a playhouse for children. Many parents wanted to try their luck to please their children, because there are more than 14k reactions, shares and comments, just that!
It’s not just dogs and cats that interact on social networks! There are also elephants: the proof with this video of a baby elephant chasing birds and who quickly returns to see his mother after his fall. Like what, animals are as sensitive as us. ??
Cdiscount made it to the top 10 last week with a quiz that won a PS4 special edition God of War pack. This week, Playstation is doing better by adding 2 limited versions of the game. Result: more than 17k participants! ?
Why take the plane and go to the other side of the world when you see the magnificent and natural landscapes of our Swiss border friends? A stream of water, greenery, mountains, 23k reactions, what more could you ask for? ???
This is what is called a masterful spectacle. Elephants may be popular this week, but animal kings on social media will forever be our companions in dogs and cats. They alone wear this animal show! One more proof that dogs and cats are by far the favorite pets of the French. ??
Cdiscount stands out this week with a post that we are no longer used to having in our top 10: simply text. And the sentence chosen is very well chosen: the French are eternally dissatisfied and we must all know at least one person who released this sentence during the recent heat episode in England! ??
In the family “animals which made the French interact”, I would like the girafeau. The title of the video is true: we were all one day like this baby giraffe who had trouble getting up to go to work!
The CM of Cdiscount has a lot of imagination this week with this very humorous photo montage that compares the bite of Spider-Man to a dog bite that could transform us into Chewbacca! Who knows, in a few years the new Marvel superhero will be Chihuahua-Man! ?
With the countless number of videos and photos that have been performing on Facebook in recent weeks, Cdiscount achieves the feat of wedging two visuals with text in one of our top 10! ? And it must be said that this week the battle for content on Facebook will have opposed Easyvoyage and Cdiscount with respectively 4 and 3 publications in our top 10!
TOYS “R” US FRANCE
Toys “R” Us opens and closes this week’s ranking with a contest again. The only difference this time is that there are 6 winners so the possibility to please 6 children with these PJ Masks figurines!
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Thanks for reading. See you next week for a new collection of the best Facebook posts, sorted for you.