Would you like to create and improve your e-commerce site? Would you like to know the key trends in e-commerce in 2022? Here are the 10 trends to watch closely …
1. One-off buyers, the new challenge for e-merchants
The impact of the pandemic on consumers demonstrates a massive shift towards e-commerce. While this is good news for brands, they need to be alert to the new challenges they face.
One of them is the bane of one-time buyers. These are customers that brands were able to attract once, but were unable to retain or attract for further purchases. It has therefore become imperative for online businesses and brands to be fiercer and more strategic in attracting and retaining this type of consumer.
2. Online sales will become more important
E-commerce is the most popular online business right now and growing exponentially. This popularity stems from the ease and convenience of shopping online, leading more and more people to cut back on store visits and shop on the spot.
Today’s websites are more user-friendly, giving customers a better online shopping experience. The processes involved in online shopping have also improved, making it easy for prospects and customers to find and choose the items they want and to pay for using a variety of secure payment options.
In addition, due to the pandemic, more and more consumers prefer to buy items online.
3. Customized packaging
Let’s face it, as consumers we equate the packaging with the brand itself. The nicer the packaging, the more likely we are to make a purchase. It is also a fact that most consumers are more enthusiastic about products presented in a single package. It is therefore obvious for e-merchants to personalize the packaging of their products.
For those of you who are considering personalizing your product packaging, you can highlight the durability, the aesthetics of the packaging, and even let your customers know that your packaging is environmentally friendly.
4. The rise of mobile shopping
Another notable trend in e-commerce is the increase in mobile shopping. Mobile commerce sales are expected to grow 15% by the end of 2021. Additionally, mobile sales will account for 73% of all e-commerce sales.
Just looking at these statistics, it’s easy to see how important mobile shopping will be to e-commerce businesses in the years to come.
5. Multichannel personalization
Personalization of customer interaction is now an integral part of selling. However, there are plenty of ways to take advantage of personalization. Imagine incorporating this concept into multichannel selling.
We know that multichannel selling creates a variety of opportunities for connecting with customers. But what if you could improve it by offering personalized interactions? The results can only be increased customer loyalty and, therefore, customer loyalty.
6. Online payment processing
Like it or not, payment processing is part of every customer’s journey and plays a vital role in the conversion process. Indeed, customers can decide to cancel a purchase at the last minute.
Simply put, a deal is not a deal until the bell on your cash register rings. So, no matter if you’ve convinced a prospect to make that purchase, that potential conversion can always be suppressed if a customer feels your checkout process isn’t right for them.
Shopping cart abandonment is very real, one of the main reasons being a complex checkout process.
If you want your online store to become more competitive, you need to set up a simple checkout process that involves easy checkout options.
7. Voice Shopping
The number of voice shoppers is expected to increase by 55% by 2022. The growth in voice purchases stems from Amazon’s launch of its Echo smart speaker. Now unlink shopping by visiting websites, voice shopping can be a bit tricky for some. No visual is involved in this channel, with customers describing the product they want to buy only by their voice.
Popular products purchased through this shopping process include low cost household items, food items, and electronics. E-merchants are therefore encouraged to take this trend into account and seek to offer customers the convenience they need when making voice purchases.
8. Green consumerism
Brands are expected to ride the wave of green consumerism, with many consumers admitting to being influenced by environmental concerns when deciding to buy.
The renewed emphasis on environmental sustainability is a clear sign that e-merchants need to step up their efforts by observing environmentally friendly practices. Businesses can do this by ensuring that a greener online shopping environment is established by sourcing products only from fair trade organizations.
9. Social networks and online shopping
Social networks are not what they used to be. It is no longer a channel through which people connect with each other. They have evolved as a marketing tool, allowing brands to expand their target audiences. Platforms like Instagram and Facebook have been equipped with “buy buttons” that allow retailers to sell their products.
Online stores have also established links with social networks, allowing customers to make purchases there. Most of these platforms have focused on catering to online shoppers.
10. Artificial intelligence
More and more brands are turning to artificial intelligence (AI) to improve their workflows and processes. And e-commerce companies are no exception.
The driving force behind this increase is the desire of retailers to deliver a personalized customer experience. The main AI applications to date include customer service, sales, and marketing. The benefits of artificial intelligence on the sales process are indeed very promising.
Source: Red Website Design