In CWT Advertising, we review divided into 12 areas (what other number we could choose in this case!) Some of our articles, to be a starting point to think about what you can improve in this year to come.
1. Web Design
Web design trends change continuously, and it is imperative that your site follow them to be modern, attract your visitors and promote your conversions. In CWT Advertising in this 2018 we make important improvements, such as access control to restricted pages, integration with Google Tag Manager to facilitate your management tasks, and new options to position your site in Google
There is a lot of talk about SEO, that is, the techniques to appear in the top search engine positions. Becoming an expert is not an easy task. In this year we publish several articles about it, such as advice on the choice and implementation of your business keywords. You can check them here.
Online sales grow year after year both in volume and quantity of transactions, so having a shopping cart is essential in your sales strategy.
In September we made an introduction to Google Shopping, campaigns that because of their visual appeal, and the preponderant space they occupy in mobile search results, achieve excellent conversion metrics.
Digital marketing contains countless methodologies and concepts to get new customers and develop your brand, so it is sometimes difficult to know what actions to start with. This year we publish remarketing articles, Google My Business and other topics.
You can perform great marketing actions, have an excellent SEO and a beautiful website. But in the case that your company makes sales “in person”, the brilliance of all those aspects is useless, if your salesmen fail in the commercial closing
6. Payment Methods
And if we talk about selling, we definitely have to charge! In our shopping cart we have several options, such as MercadoPago, or TodoPago, PayPal, PayU and other methods to incorporate them into your website. In times where possibilities are added again for payment in installments with credit card, we tell you how to show them in your online store
Web access statistics are exciting and are undoubtedly essential for the growth of your page traffic. But, the amount of data to analyze is very wide. Where to start What information to consult, why, and for what?
In this post of web analytics for beginners, we seek to guide you about “learn to look”, in addition to a glossary that will certainly be useful to you
8. Local SEO
We have already talked about SEO and the knowledge to appear well positioned in search engines. But if you have a physical store, it is essential that you perform “Local SEO” actions, so that Google knows where you are, what products you offer, and what time you attend, and in this way make the people closest to you find you. If you are in this situation, in this article about Google My Business that we published in May you will have essential information to have more clicks, and more conversions
9. Social Media
Nowadays it is practically impossible to run a successful business if you do not have a strong presence in social networks. This year we have placed special emphasis on Instagram, the fastest growing social network. You can read all our posts about Instagram here
10. How to carry out your projects?
Stand out and get to develop our full potential is something we all want.
One of the topics we developed was about the correct management of time, to make the most of it, and how to avoid falling into the networks and the stress of procrastination
It has been really a pleasure to have accompanied you this 2018, and we take this opportunity to wish you a great 2019, both professionally and personally, which undoubtedly always go hand in hand!