10 most used tools in 2021 by the best digital agencies -

Here are the tools most used by digital agencies, web agencies, community management or SEO. These platforms often come back to the list …


SEMRush is a versatile SEO tool that offers a plethora of SEO features. It provides a detailed list of keywords and also gives information about search volume, trends, level of competition etc.

SEMRush generates a keyword list for a predefined phrase or word that you should consider when optimizing content – in social media, articles and website, as well as for PPC advertising.

In addition to keyword generation, it is also useful if you want to: Identify new competitors. Analyze competitors’ keywords and ads. Analyze the backlinks of your site and those of your competitors.


LocalRanker is an all-in-one local SEO and online reputation solution. It is an essential solution if you have several customers who have points of sale, restaurants or agencies.

The solution allows you to manage all of your customers’ visibility in one place. You can simultaneously manage the opinions of your customers, collect more opinions for your customers thanks to SMS or QR code campaigns, plan Google posts on the web, optimize the local referencing of your customers thanks to the audit Integrated GMB and Website audit.

It’s a real time saver for an agency or chain that manages several Google accounts at the same time.

It is even possible to integrate your Google and Facebook reviews on your website using the LocalRanker customer reviews widget to display them on your website.


Buffer has been on the list of the most used digital marketing tools for years because it is one of the best social media management apps for businesses.

This tool is an exception when it comes to scheduling posts in advance, analyzing performance, and managing different social media accounts from one place. Over 100,000 businesses already use Buffer to effectively manage their social networks.

You can also add multiple members of your team to your Buffer account by giving them the appropriate access levels. And now, with the latest update, you can schedule your posts right to Instagram.

Google analytics

Google Analytics has become an indispensable tool for digital agencies in 2021. It is the most popular tool that every digital marketer should know.

At first glance, the tool may seem a bit complicated, but once you understand all of its capabilities, it can help you get a lot of information about your website. The platform provides numerous reports containing information about your website visitors – where they came from and how they interact with your site. It also lets you know which marketing technique is most effective on your site in terms of visits, conversions, downloads, and sales.


Buzzsumo is a smart digital marketing tool that lets you analyze what type of content is viral right now, for any topic.

It helps you search and find the most shared content, related to the keyword of your choice. This allows marketers and digital agencies to better understand their social media footprint and helps them craft smarter content strategies for their business and those of their clients. It also helps ensure that SEO and content marketing campaigns are given the best possible strategy to achieve good results in a niche or with a target audience.


Calendly is one of the best meeting planning tools for startups. This tool checks your calendar in advance on busy days to avoid overlaps, and you can also customize your availability for each type of event.

This way Calendly only shows you the times when you are available and when you really want to schedule a meeting or event. When an event is scheduled, the app sends a confirmation email to you and your guest or colleague and automatically adds the event to your calendar. The basic functionality of the app is free, which makes it ideal for small agencies.


These days, digital marketers are sending massive traffic to the capture and sales pages, not their home pages. Conversion rates are usually much better with this method, but it may require developing a funnel.

This is where Unbounce comes in. This tool allows digital marketers to create sales funnels (ranging from capture pages, sales pages to thank you pages) without the need for developers and designers. You can create, customize, and publish pages in a very short time for you or your clients, without having to rely on web developers.


If your digital agency has a larger or smaller team, you’ll find that tools like Slack make communication easier. Designed to focus on business conversations, Slack encourages collaboration, networking, and online meetings.

The best part about Slack is that you can integrate an unlimited number of third-party data sharing apps like analytics, A / B test results, transaction details, and even customer information. It’s free for small businesses and special rates are available for large businesses.

Calendly The search for candidates often goes beyond the expected time – here both the human factor and force majeure such as pandemic and crisis affect. But luckily, in the digital age, there are handy HR tools that make it easier to schedule meetings, find specialists, and do routine work. According to statistics, 30% of recruiters still do not believe in the power of social networks and only use specialized sites to find candidates.

Google ads

If you are looking for a marketing tool that can help you with your advertising, Google Ads is the ideal solution. You can choose between “pay-per-click” or “payper-action” ads, and you’ll also have access to Google’s Keyword Planner.

A useful SEO marketing tool, Keyword Planner can help you optimize your ads for maximum effectiveness, as well as your regular search strategy. Your Google ad will then appear on the search results page whenever a user inquires about the keywords you have chosen.


Your team will thank you for introducing Trello! As a project management tool, this app is useful for brainstorming and strategy building. It’s free and easy to use, even if your team members are scattered around the world.

Users can create thematic sheets and add relevant notes to each one. Deadlines and topics can be easily assigned to team members, and each task can be marked as completed when completed.