When you look at the click statistics from Google’s results pages, the importance of good SEO seems obvious. So even if the SEO tips below require you to spend a little more time on creating a site, they are the basis of a long-term advantage for your communication strategy. In addition, the majority of these elements are not complicated to integrate into your site if you consider them early in its creation process…

1. Hosting and domain name

It all starts there. SEO too!

google loves me workshop banner

Google takes into account the language of your site and the localization. The choice of your hosting and your domain name can therefore impact the positioning of a site in search results. Consider your target carefully when choosing (.com or .fr for example?), To turn this to your advantage.

2. Site design

As Naoise Osbourne, SEO Manager at AOD Marketing said: “Design is a key element in creating a site”, but it’s also a key element in getting started with SEO. Indeed, you must use a language that appeals to search engines: your website must be able to be read and explored by their robots. This is why you must avoid Flash content, which robots do not read, and also pay attention to the loading time of the site: no graphic elements too long to download or 3D animation too heavy! The PHP code is ideal for the main creation of the site, and the javascript and CSS for the animations and effects.

3. Navigation

Google takes into account the ease of navigation in your website. To make them better referenced, keep your most important pages within 3 clicks of your home page. You must take this into account when you create your navigation menu.

A Sitemap, an easily accessible page which contains all the links of the pages of your website, will allow Google to know each of your pages and will facilitate their referencing.

4. URLs

The way URLs are constructed influences positioning in search results. The best URLs for good SEO are those that are descriptive and contain keywords. This is why we must avoid the automatic creation of numbers or special codes and right from the start customize the links!

5. Meta tags

Meta tags are the titles and descriptions that appear in search engine results.

Often, when creating a site, meta tags are not optimized. They are sometimes even non-existent. However, using unique meta tags for each internet page of a site, allows to optimize their referencing and to give an additional reason to Internet users to click on your page rather than another in the list of search results!

6. Title tags

Title, subtitle and content tags help organize information and content on a page. They give structure to the content and are appreciated by search engines.

It is advisable to use only one title

per page and insert keywords on the main subject of the page. The subtitle

will complement this topic. The value given to the content between these tags is more important than for the content of the rest of the page: use them well!

7. The content

Content is an essential element of a website. Think about the content from the design of your site: plan the design of your site well to avoid that certain pages have very little content, because they will be difficult to reference well.

The content of the website must be unique: it must not reproduce from other sites nor be reproduced, and it is also important to ensure that the content is not duplicated within your own site.

To avoid penalizing your site with bad content if you have test pages, protect these pages with a password to prevent search engine robots from analyzing them. You can also directly tell them which pages to index or not in the robots.txt or .htaccess files

8. Content update

From the creation of the site, it must be kept in mind that the search engines love content that is updated regularly. So, it is a good idea to plan a page or part of the site that will be updated regularly! News, Blog, News… bring your website to life!

9. The names and descriptions of the photos

Your photos are part of the content of your website. Therefore, they also impact the positioning of the site in search engines. Considering the impact on SEO when inserting your first photos is an advantage:

  • Google image is widely used and sometimes appears at the top of Google search results;
  • There are specialized networks on images like Pinterest;
  • Images are easy-to-share media, which can therefore help promote your site.

This is why you have to work on the name of its images and their Alt attributes, from the creation of the site. Place the keywords related to your image in the image name and make sure that the Alt are descriptive and correspond to the image.

10. Social networks

The links that point to your site are important to have a good place in the search results. When you design the site, consider inserting buttons to allow easy and quick sharing of your site via social networks to improve the popularity of your site, and therefore your SEO!