Content is like sex. Everyone wants it, but I don’t think many people know how to do it the right way … like blogging. Do your readers take it easy every time you publish a blog post? You made this observation DISASTROUS…
You write blog articles and find that they don’t appeal to readers. Dozens and dozens of people come to your blog anyway, but they don’t read your articles. Worse, they go away without even clicking on your titles. Or if … a user every 40 visitors … A misery!
Your Google statistics show a 99.99% bounce rate. Unheard of since the creation of the web. You realize something is wrong, but you don’t know what. No matter how you rewrite the article, twist it over and over again, but nothing helps.
You are disappointed, discouraged. You’re even thinking about dropping everything, abandoning your blog where you put so much money and energy. You believe that fate is unfairly against you.
No, no and no !
Fate has nothing to do with it. It’s your fault if your articles are TO RUN AWAY your readers. However, the solution is very close.
Imagine writing a blog article so exciting and compelling that it attracts up to 89 readers as soon as your article is published. Imagine, moreover, that you just need a few effective and proven tips to write an article that will grab the attention of readers in no time. Wouldn’t you be happy to have such techniques?
Your ordeal ends today. At the second, you will have the key to write blog articles that will make the difference on your traffic… We are talking about hundreds of visitors who will consult your blog as soon as you click on the button PUBLISH. So ready to end your ordeal? Let’s go.
Put yourself in the place of your audience
Never forget this truth that others ignore, especially since it is very important: you must write for one person. You must write for the one who will read you, no more no less.
Too many people make the mistake of writing for the masses. This is the worst stupidity you can do for your business. You should not write an article without knowing who will read it and without putting yourself in the place of the typical reader.
Do you know why ?
When you write for a specific person, they discover themselves in your content. She’s looking at it. When you write for a specific person, you are really talking about them, what concerns them, their turpitudes, their ailments. When you write for someone, they just love you.
Content for a specific person gets a lot more engagement: reads, shares, and comments.
When you do, your readers will give it back a hundredfold. Because writing for them means talking about their troubles, their troubles and their troubles. Writing for them means finally bringing them an answer, a solution.
And when your target finds satisfaction in your article, you become a brother to them. She will have no trouble buying your products or services and will recommend you to her loved ones. This is how your business will take off.
How do I know who to write to?
You need to create a matrix, a table that lists the data you have obtained from your typical target.
- What does she do when she is alone?
- What does she think of when she drives?
- What are the challenges of its activity?
- What are his scares?
- What makes her jump at 3 a.m.
- Where would she like to be in 6 years?
- What does she dream of at 5 o’clock?
- What are his wishes?
- What are his fears?
You will see that as soon as you have answered these questions and put them into practice, your articles will no longer be the same. They will be metamorphosed. You’ll have more readers, more subscribers to your email list.
Your business will reach paradise.
Tell an inspiring story
Why do you think children are fond of stories and tales? Quite simply because a story has a very intense power of capture and makes us plunge into a parallel reality. History makes us dream and fascinates our imagination. It’s not for nothing that Disney’s art is so popular.
Storytelling, the art of telling a story, is an effective technique for capturing the attention of your audience and immersing them in their world.
However, to make a success of your story, you must respect these two rules:
- Rule 1: your story should be related to your article;
- Rule 2: your story should add something to the reader. He must be able to identify with it.
In terms of history, you can talk about your personal history, your experience, the history of your business or that of a loved one. The important thing is that the reader can recognize himself. In a word, you must not confuse your audience.
Take a look at this example, that of blogger André from the Traficmania blog. I let you enjoy this beginning of introduction:
Write captivating headlines
Your title is the most important part of your blog article. Why ? Because this is the element that your reader will see first. A good title will motivate him to continue further. On the other hand, a bad title will make him flee.
There are a few ways to write catchy headlines:
Praised by readers, they are quickly consumed.
Example: 10 steps to become a copywriting pro
The formula: how… +
Example: How to write an “about” page that appeals to visitors?
Metaphors, comparisons and analogies
Did you think that writing a blog article was all about giving plain information and that was more than enough? False.
Your blog article should also surprise your reader and why not make him laugh. This is the best way to make your blog interesting. Raw information is not enough.
A good example is the sentence I used at the start of this article: “Content is like sex. Everyone wants it, but I don’t think many people know how to do it the right way. ”
In turn, be creative.
Put a dose of emotion
If you write and you can make your reader feel emotional, then you have won the jackpot. He will become your loyal reader.
Emotion is what guides us. Emotion characterizes us. Emotion defines us.
How to use emotion in your article? The simplest way is to tell a sad story, so sad and personal that the reader cannot help but hold back the tears. The second approach is to be funny. By playing on humor, you will definitely catch the readers.
Use the senses
Unlike animals, humans have 5 senses that allow them to build and understand the world around them.
Sight, hearing, smell, taste, touch, these senses are essential to us. Using the senses in your article is also a way to engage the reader.
Examples: If I say “do you know what I mean?” “, It allows the reader to be more attentive to my statement, it captures his attention. And if I say “Take a look at this scene”: although it is not in front of me, I shift its attention to the subject on which I am emphasizing.
Using the 5 senses allows the reader to visualize your content which becomes easily consumable, and it will remember it more easily.
The role of the title is to invite your reader to read the introduction, and the role of the introduction is to motivate them to continue reading the rest of the text. A bad introduction kills you, while a good one leads the reader to like your text.
Want to know some tips to get there? Here are 3 ways to start your introductions.
Telling a story at the beginning of an article will literally grab the attention of your audience, because everyone loves stories. And if yours matches the reader, they will identify more quickly and want to finish the rest.
2. The PAS formula
This formula is inherited from copywriting, mainly from the American copywriter Dan Kennedy, the one who formalized it. Here’s how it works: First, you talk about the problems with your reader. Then you stir up his problem and describe it in detail. Finally, you tell him that you have the solution he needs … and bingo! I assure you that your reader will follow you to the end.
3. The questions
The brain of the human being is designed so that it is always ready to answer a question. Asking a question is therefore logical in this context. Asking a question to your reader forces them to get involved. Deep down, he has an obligation to respond to it.
Example: “Are you struggling to attract traffic to your website? Your visitors come anyway, but leave without making 3 seconds. Ouch! How hard it is. ”
This introduction could be adapted to an article that discusses the difficulties of site owners in attracting and retaining visitors. With these questions, the reader feels directly concerned. He understands that I know his problems, his challenges, etc.
So do the same.
Make an epic conclusion “like the end of a novel”
Medium articles end with a simple summary of the article. Why should the reader still read it?
Many people think that the conclusion does not really count. It’s wrong.
When the reader makes an effort to reach your conclusion, he has specific expectations. One last tip, a new tip, that’s what he is waiting for. So, meet his expectations. For example, are you thinking of ending your article with a list of actions to be carried out? Instead, write a conclusion that will add real value.
Give simple, practical and easily applicable advice
We are saturated with information: websites, blogs, social networks, mobile applications, etc. Did you know that we are bombarded on average by 700 advertisements per day? So you understand that no one wants to be bombarded with intellectual information anymore. Your readers don’t want lessons, they want a guide. Show them the way, tell them what to do.
Give them practical information that is easy to consume and put into practice. A 12 year old child should be able to understand you.
I will be frank and brief with you: provide answers to the questions, sufferings and sorrows of your audience.
Make it easier for Internet users to read
I’m not teaching you anything: you know that reading on screen is painful. So act accordingly.
In fact, the image below shows snapshots from 3 different sites that are part of a study by the Nielsen Institute.
Snapshot 1 is a scan of a page on a website;
Snapshot 2 is the scan of a product page of an e-commerce site;
Snapshot 3 is a scan of one of the Google search results.
The red and yellow areas represent the route of Internet users using their mouse. However, the red parts represent the parts of the text on which Internet users spend the most time, thus demonstrating that these parts interest them the most. We can therefore realize that Internet users do not read all the lines, but read F-shaped.
The heatmap (software that analyzes the behavior of Internet users on their screen) has shown that Internet users read horizontally at the beginning and in the middle of the text, then vertically for the rest. This means that as a good marketer, you have to follow these attitudes when writing your articles.
This is the reason why:
- Make scannable and light sentences;
- Adopt a simple structure: subject + verb + complement;
- Use the active form rather than the passive form;
- Aerate your paragraphs: no more than 5 or 6 lines.
You’ll find that by respecting these elements, your audience will love you more than usual. I will soon publish a more detailed article on how Internet users read and how to adapt its writing accordingly.
Having a big blog, which readers worship, whose articles are commented and shared is not that difficult.
Understanding your audience, writing to be read, adding a dose of humor, telling a moving and personal story, making legible and airy sentences, these are some ingredients for reaching the moon. And if you just stick to the 49% of these tips, it’s a safe bet that your blog will reach paradise!
So, write your next article respecting 5 of the principles cited in this editorial and you will see.
And you, what are you doing to boost your blog articles?