The content is metamorphosed, and each different format presents assets to explore in order to support each prospect or client throughout their journey. At the same time, it is a way to provide it with the best information in the most relevant format with the possibility of innovating, creating tailor-made and automated customer journeys. Whether it takes the form of a white paper, an article, a social sharing, a video, or an infographic, the content has become a source of segmentation and a means of expanding production. of content to get out of the blog article that has become too common …
Why an infographic to talk about content?
Firstly because infographics is one of the most interesting premium content for its vitality, and because well commented on, it will be well shared and well referenced on many sites. In addition, an infographic is up to 30 times more likely to be read than a standard article.
So, you want to know more to promote your content? Find our use cases of the best web content campaigns.
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