Having the most original or necessary products at excellent prices is not an exclusive condition to guarantee your sales. It is also essential that you can show your visitors the advantages quickly and strikingly.Here are 3 essential tips to boost the growth of your income by working on the communication of your articles.

Tips to highlight products in your shopping cart

1. Insert Videos in your products

Include videos in your product catalog It is one of the current trends in e-commerce, due to its potential to attract attention and show the benefits of your articles in an entertaining way.

In CWT Advertising You have two possibilities:

  • If you add only one video, as shown above, it will appear highlighted at a glance next to the price.
  • On the other hand, if you add images and video together, the latter will appear under the “Add to cart” button.

Try variants to see which one you think most attracts attention in each case. Our advice is that if you have a commercial and attractive video, include it without images. However, if the objective is to add details or technical characteristics, arrange the video as a complement.

2. Take advantage of the advanced product editor

The Product description It is another key element to capture the attention of your potential customers and quickly show the benefits. That is why it is essential to use the functionality of the catalog editor.
In our example we chose to highlight in bold, you can also use italics, bullets, aligned, additional images, among other possibilities.

advanced description of a product format

3. Highlight the price of offers


When you put products on sale, it is essential how well you know that visually distinguish the economic benefit to be obtained. To do this, it uses the “On Sale” functionality.

highlight product on offer in shopping cart

Additional tip: You can also implement discounts in bulk, for example at the end of each season. Here we tell you how to implement it.