Here are some statistics that should give you some ideas: 96% people leave a site before buying or registering, 49% of buyers visit a site 2 to 4 times before placing an order (source: Quicksprout)…

If you look at the statistics of your site, you will make the same observation:

  • At least 90% of your new visitors leave without buying;
  • The conversion rate on repeat visits is between 2 and 3 times higher than that of new visitors.

The conclusion is obvious:

To increase your conversion rates, get your visitors back to your site. – Click for Twitter


There are different ways to get your visitors back:

  • You can collect their email address but not everyone will give it to you on the first visit;
  • You can ask them to follow you on social networks but most people will not;
  • You can hope they remember your URL and type it in their navigation bar later (good luck !).

These three methods will only allow you to recover a small portion of your visitors.

On the other hand, there is a fourth technique that allows you to reach the vast majority of your visitors at a lower cost: Remarketing.

What is Remarketing?

Remarketing is a technique that allows you to recover your lost visitors, by showing them targeted advertisements when they visit other sites.

Take the example of Facebook to see how Remarketing works:

  1. You place a tracking code provided by Facebook on your site;
  2. When a visitor arrives at your site, he is identified by Facebook;
  3. Your visitor leaves your site;
  4. Later, when your visitor is on Facebook, he sees an advertisement for your site;
  5. The visitor clicks on your advertisement, is directed to your site, and purchases your product.

If you learn better visually, here is an illustration of the process:

remarketing-illustration

Use Remarketing to Boost Your Sales

So far, we have established that:

  1. The best way to increase your conversion rates is to get visitors back to your site;
  2. Remarketing is the best way to get your visitors back to your site.

By transitivity, we can deduce that:

In 2015, Remarketing is one of the best ways to increase your conversion rates. – Click for Twitter

My personal obsession is to find ways to increase conversion rates (by the way, my nickname is ‘Conversion Maniac’) … and my experiences over the past few months have confirmed to me that Remarketing is the golden opportunity for moment.

This is the mission of this article: to show you that you lose sales if you don’t have a Remarketing campaign in place. This is what I call the Remarketing Crusade.

The crusade for remarketing
The crusade for remarketing

Why you still don’t use remarketing

If you read CWT Advertising & Co’m, you are a smart marketer who is aware of the latest trends: this is surely not the first article you read on Remarketing.

Yet the vast majority of you still don’t use it.

This makes me wonder: what is stopping you from launching your first Remarketing campaign today?

Here’s my guess: You already have a lot to do … you don’t have time to learn another one marketing technique.

So here’s what I suggest: this article will show you how to get started today with minimal time investment and maximum ROI.

purpose-of-this-article

An 80/20 approach to remarketing

According to the famous Pareto Law, 80% of results in a given area are produced by 20% of applied efforts.

In terms of remarketing, you can get these 80% results by implementing the 3 simple campaigns described in this article.

Note: if you need help with the technical aspects of setting up these campaigns, click here for a step-by-step tutorial.

Campaign # 1: Convert prospects about to buy

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This campaign is for you if: you sell a product worth more than € 10, or you collect leads on your site.

Aim of the campaign: Identify prospects who dropped out just before being converted and push them to complete the process

Examples of use:

  • Offer a reduction coupon to prospects who have seen your sales page but have not purchased;
  • Give everyone who visits your squeeze page without entering their email a second chance to sign up;
  • Relaunch prospects who have seen the quote request page without going to the end.

Target the following audience:

  1. Visitors who visited the following pages: the last page before conversion (sales page, form, squeeze page)
    And:
  2. Having NOT visited the following pages: Confirmation page

Campaign # 2: Re-engage your lost readers

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This campaign is for you if: You have a content marketing strategy.

Aim of the campaign: Remind those who haven’t visited your site about the existence of your site.

Examples of use:

  • Re-engage your occasional visitors by showing them your best article of the month;
  • If you manage a paid community, continually bring members back into the community to decrease the churn rate;
  • If you are selling training online, increase the percentage of buyers who complete the training.

Target the following audience:

  • Visitors who have visited your site in the last 180 days, but not in the last X days.

Campaign n ° 3: Be omnipresent before signing the contract

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This campaign is for you if: You make B2B sales.

Aim of the campaign: Stay in your prospect’s mind after sending the quote, and raise any remaining objections.

Examples of use:

  • Show case studies of your past results to your prospect;
  • Refer your prospects to articles in the press about your business;
  • Reinforce your social proof by showing the logos of your customers.

Target the following audience:

This campaign is slightly more difficult to set up than the others if you use Facebook, because the minimum audience size is 20 people.

Keep in mind that your audience will likely include several individuals per prospect business, as the quote is passed from person to person. This is good because it allows you to show your ads to everyone involved in the decision.

That said, if you still can’t reach an audience of 20 people, you can simply expand your audience a bit by including other pages.

Neil Patel reports a 28% boost in the acceptance rate of his quotes by targeting his prospects with Remarketing campaigns. With such results, you can afford to show your ads to a few dozen more people!

Conclusion

Remarketing is a great way to boost your sales by converting more of your visitors into buyers.

In this article, you have discovered 3 campaigns that you can launch today to take advantage of this tool.

To go further, you can consult the Complete Guide to Facebook Remarketing.

What you will discover in the Complete Facebook Remarketing Guide:

  • Our calculator to project the potential Return on Investment of your campaigns;
  • The step-by-step tutorial to install your tracking pixel;
  • Advanced techniques to optimize your Return On Investment.