The layout of your blog posts plays an important role in engaging visitors. They judge your website and your company in just a few seconds: you need to get their attention as quickly as possible, with a presentation that is both neat and attractive. The presentation of your blog posts must meet specific rules to provide an optimal experience for users. Here are 3 unstoppable tips to make your articles irresistible …
1. Prioritize information
Web pages don’t read like the pages of a book or magazine. Undifferentiated blocks of text will make reading difficult and discourage more than one user.
You must therefore take care to prioritize the information by using all the available tools. Start by structuring your content with short but punchy titles and subtitles (h1, h2, h3 tags, etc.).
Remember to put the most important parts of your articles in bold or italics, to create visual cues that will make reading easier.
Finally, the bulleted lists can help you clarify the presentation of your blog posts, while immediately attracting the attention of Internet users. A list is both easy and quick to read, while providing information that can be directly used by Internet users; however, be careful not to abuse it, and reserve this type of format for enumerations and processes.
Feed a professional blog: 26 questions and answers
src=”https://cwtadvertising.co.uk/wp-content/uploads/2020/01/How-To-Find-Keywords-For-Your-Professional-Blog-2020.png” sizes=”(max-width: 438px) 100vw, 438px” srcset=”https://cwtadvertising.co.uk/wp-content/uploads/2020/01/How-To-Find-Keywords-For-Your-Professional-Blog-2020.png 1200w, https://www.webmarketing-com.com/wp-content/uploads/2017/11/ridigio-ads-livre-blanc-300×157.png 300w, https://www.webmarketing-com.com/wp-content/uploads/2017/11/ridigio-ads-livre-blanc-600×314.png 600w, https://www.webmarketing-com.com/wp-content/uploads/2017/11/ridigio-ads-livre-blanc-450×236.png 450w, https://www.webmarketing-com.com/wp-content/uploads/2017/11/ridigio-ads-livre-blanc-768×402.png 768w, https://www.webmarketing-com.com/wp-content/uploads/2017/11/ridigio-ads-livre-blanc-1024×536.png 1024w, https://www.webmarketing-com.com/wp-content/uploads/2017/11/ridigio-ads-livre-blanc-696×364.png 696w, https://www.webmarketing-com.com/wp-content/uploads/2017/11/ridigio-ads-livre-blanc-1068×559.png 1068w, https://www.webmarketing-com.com/wp-content/uploads/2017/11/ridigio-ads-livre-blanc-803×420.png 803w” alt=”” width=”438″ height=”229″ />Are you about to start a professional blog for your company or have you just started? You may be asking yourself some questions such as: What is the optimal frequency of publication? How long should an item be?
Or again: how to plan the content of the blog? How do I know which subjects will attract my target customers? How long does it take to see results? What tone should you use?
Feeding a blog is more complex than it seems. This white paper provides a solid knowledge base that you can use to move forward with confidence.
2. Illustrate your articles
Illustrations of your blog posts are important in more ways than one. In addition toattract the attention of internet users, they provide additional information by exploiting the diversity of web media.
Playful, educational or simply aesthetic, the images in your professional blog must be selected with care.
In particular, you should ensure that your illustrations provide a added value to your blog posts. The format of the infographic then represents a tool of choice to better engage your audience and increase the time they spend on your site.
An infographic will allow you to summarize all the important information of an article, while offering an attractive visual presentation to Internet users: use one of these 3 online tools to create your own.
Finally think about optimize your images for natural referencing, by entering their tags alt and supplementing them with a title, whenever possible.
3. Balance the structure of your pages
The layout of your blog articles must respect a certain structure to respect the visual identity of your company, but also to facilitate and optimize reading Web users.
You must attach yourself to balance text boxes, images and empty spaces of each item. The breakdown of your content can help you: a paragraph should not contain more than 3 sentences most of the time. This allows for well-ventilated and easy-to-follow text.
Also, try to stick to one idea per sentence. This will help you make short, easy to understand sentences for all readers.
The size and font will also allow you to ventilate your blog posts to make them more readable. Associated with a high spacing, these typographic elements will contribute to quality and visual appeal of your articles.
See the difference with this example
To help you understand the importance of all these elements which can sometimes seem trivial, here are two presentations of the same text:
So which of these two versions will you read?
The presentation of your blog articles plays a key role in the perception of your visitors. So you need to design your layout for the user, meeting their needs while preventing possible barriers to reading.