If your name does not sound to you, you may know it by its previous name, “Google Webmaster Tools”. The company modified it in May 2015, since its intention was to have more and more users who use the service, and take away the respect and reluctance that the word “webmaster” could give non-specialized users
If you have not configured it in CWT Advertising, we recommend that you do it, and we tell you, among all its benefits, 4 key aspects that you should know, and why!
1) In which country do you want to position better?
If the domain you have purchased is .MX, search engines will know that you should position better in Mexico than in the rest of the world. The same will happen with the .com.ar, .com.co, etc.
Now, what happens when your domain is just .COM? How can Google define which country to privilege? The answer is simple, as he does not know it reliably, he will make an even division in all the countries he considers (for example those of your language), a solution that will not always be what you want.
The best alternative is then to explain clearly which is your favorite country.
To do this, access “Search Traffic” -> “International Segmentation”, and choose the desired country
2) Who links you and where?
Each link you get is of great relevance to improve your search engine rankings. Why? Since the beginning of Google, when it swept through the leading companies of the time such as Yahoo or Altavista, links are a primary tool to define how important a website is. And beyond that there are other indicators today, it is still fundamental.
To explain it simply, the more links your site has, the more importance it will have. To complicate it a little more, we will tell you that not all links are worth the same, and that their power will vary by various factors. First of all because of the importance of the site that has linked you, and also because of how useful, relevant or related to your content.
Here is a graph of how this information is displayed, from “Search Traffic” -> “Links to your site”
This information is valuable for different reasons. Some of them
- If you are making a link baiting strategy (generate valuable content to be linked by various sites), you can measure the results obtained here
- It is very common that on your site (especially after migrations), pages disappear. If a website has generated a link to a page that no longer exists, you will have wasted its importance! Therefore it is important to check this information.
3) How are they looking for you?
If you use Google Analytics or another Web Analytics tool, you can see all the accesses you have had on your site. But you won’t know how many times you appeared in the search results, and why!
Accessing “Search Traffic” -> “Search Analysis”, you will see this information. The editor of the image site, for example, can see that before users who wrote “Maluma in Rosario”, he had 8 clicks, and 2417 impressions. Improving the positioning of the landing page, you could multiply the visitors to your website
4) Ask Google for a new crawl!
Has it happened to you that you updated your page, and that one day passes, and 2, and 3… And that Google persists in showing obsolete content? There is a very simple way to request a new visit and indexing!
Choose “Tracking” -> Explore as Google, and type the domain of your website or the modified page.
You can select only one page, or include “all direct links” It should be noted that in this last alternative the limit is 10 monthly requests.