4 Google Search Console functions that you should know to increase your web traffic - IDEA YOUR BLOG SITE 2020 -
In several articles on our blog we have named Google Search Console, the tool with which you can communicate with Google to discover everything the search engine knows about your website.

If its name does not sound like you, you may know it by its previous name, “Google Webmaster Tools.” The company modified it in May 2015, since its intention was to have more and more users who use the service, and remove the respect and reluctance that the word “webmaster” could give to non-specialized users

If you haven’t set it to CWT Advertising, we recommend that you do it, and we tell you, among all its benefits, 4 key aspects that you should know, and why!

1) In which country do you want to position better?

If the domain you have purchased is .MX, search engines will know that it should position better in Mexico than in the rest of the world. The same will happen with the .com.ar, .com.co, etc.

Now, what happens when your domain is just .COM? How can Google define which country to privilege? The answer is simple, since you do not know it reliably, it will make an even division in all the countries it considers (for example those of your language), a solution that will not always be what you want.

The best alternative is then, clearly specify which is your favorite country.

To do this, go to “Search Traffic” -> “International Segmentation”, and choose the desired country

international-segmentation

2) Who links you and where?

This is another essential option that you know.
Do you know which sites have linked you to your website? Or rather, do you know the sites that Google has registered that link to your website?

Each link you get is highly relevant to improve your search engine rankings. Why? Since the beginning of Google, when it swept the leading companies of the time such as Yahoo or Altavista, links are a primary tool to define how important a website is. And beyond that there are other indicators today, it is still fundamental.
To put it simply, the more links your site has, the more important it will be. To complicate it a bit more, we will tell you that not all links are worth the same, and that their power will vary due to various factors. First of all because of the importance of the site that linked you, and also because of how useful, relevant or related it is to your content.

Below we show you a graphic of how this information is displayed, from “Search Traffic” -> “Links to your site”

links-to-your-site

This information is valuable for different reasons. Some of them

  • If you are carrying out a link baiting strategy (generating valuable content to be linked by various sites), you can measure the results obtained here
  • It is very common that on your site (especially after migrations), pages disappear. If a website has generated a link to a page that no longer exists, you will have wasted its importance! Therefore it is important to check this information.

3) How are they looking for you?

If you use Google Analytics or another Web Analytics tool, you can see all the accesses you have had on your site. But you won’t know how many times you appeared in the search results, and why!

Accessing “Search Traffic” -> “Search Analysis”, you will see this information. The editor of the image site, for example, can see that before users who wrote “Maluma in Rosario”, he had 8 clicks, and 2417 impressions. By improving the positioning of the destination page, you could multiply the visitors to your website

search-analysis

4) Ask Google for a new crawl!

Has it happened to you that you updated your page, and that a day goes by, and 2, and 3 … And that Google persists in showing obsolete content? There is a very simple way to request a new visit and indexing!

Choose “Tracking” -> Browse as Google, and enter the domain of your website or the modified page.

request-indexing-to-google

You can select just one page, or include “all your direct links” It should be noted that in this last alternative the limit is 10 requests per month.

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