Are you used to using WhatsApp in your marketing strategy? We know you and I that the limit of 256 participants is one of the most frustrating criteria of the platform! If you have thousands of members, you are forced to distribute resources, create and manage several groups at the same time, which is not at all practical and efficient. But that is about to change thanks to new updates…
Up to 512 people in a group on WhatsApp
WhatsApp has announced a slew of new features, including increasing the size of group chats to up to 512 people, which is double its capacity before the update.
“One of the biggest requests we get on a regular basis is the ability to add more people to a chat. So we are slowly rolling out the ability to add up to 512 people to a group. Building private, safe, and secure communities takes work, and we believe this series of improvements will help people and groups stay close to each other. »
Passing 256 to 512 people, WhatsApp thus looks a little more like Telegram, which is always ahead with the possibility of adding up to 100,000 people in a “supergroup”.
Communities are coming to WhatsApp
WhatsApp is also working on another way to effectively manage multiple group chats: communities. Like Status and Calls, a community will appear as a new tab in the app. It will contain many groups, allowing administrators to send updates and announcements to all participants at once. This new WhatsApp Communities feature was talked about a lot several months ago, but the official announcement only came last month.
New features: emoji reactions
These updates were announced via the WhatsApp blog, announcing reactions to the messages now available live.
The reactions to the posts were confirmed by WhatsApp manager Will Cathcart in a video on Twitter and on the app’s blog. You are not yet familiar with Facebook Messenger or Instagram’s messaging interface, follow these simple steps to use emoji reactions on WhatsApp:
- Open WhatsApp then long press on the message you want to react to;
- A pop-up window will appear with six emoji;
- Select one of them;
- Your reaction to the message will appear below the message you previously selected.
File shares up to 2 GB
The same blog post also confirmed that it is now possible to send and share files including PDFs up to 2 GB. This is a first, because the previous limit was set at 100 MB, which is rather ridiculous. This file size limit is for documents, not media files such as photos, videos, and voicemails. The limit for these file types will always be 16MB.
“We think this will be useful for collaboration between small businesses and school groups. We recommend using Wi-Fi for larger files and we’ll display a counter while uploading or downloading to let you know how long your transfer took. »
No new app updates are required for these changes to work. WhatsApp says these features are rolling out slowly, so don’t worry if you don’t have it yet.
What do you think of these features on WhatsApp? Which do you think are the most relevant in marketing? Do not hesitate to share your impressions in comments.