More and more startups are created in the field of new technologies. But without prior marketing thinking, your business may be just a flash in the pan. We will see the marketing strategies for startups who are the most successful…
- They attract a maximum of visitors to your website;
- They take them on a trip, because they will like what you say there;
- They convert them into active customers, because you will be able to encourage them to take action;
- They avoid wasting time, because it’s your business that interests you, not your marketing.
Because having a good marketing strategy is important but it is even more important that it be productive. You don’t have to spend weeks there. Your expertise must remain at the center of your concerns. You don’t have to do your marketing if you don’t have time for your main business.
Here are 5 effective and easy-to-design marketing strategies that any startup wishing to take off should use.
1- Social media marketing
Your communication must be done in 2 ways:
- Publishing articles (or summaries of articles) relating to your activity (product, industry, event, …);
- Response and interaction with your readers.
Establishing a personal relationship with your audience is essential to then speak ‘Business’. Start by talking, focusing on your product. Social media marketing will carry out your promotion at very low costs. However, consider planning an advertising budget to develop your community and ensure that your publications are seen (especially on Facebook)
2- Think “Partnership”
In general, it is in your interest to outsource certain tasks to partners. Building strong relationships with other businesses is as valuable as building relationships with your customers. Find good partners optimize your value chain.
If you’re a B2B startup, creating connections, a network, with other companies is even more important. A good way to create good business relationships is to set up an exchange of good procedures and expertise. This promotes you and is useful to everyone.
3- Think about your prospects
Your startup should think, “How do I meet the needs of my target customers?” “. This question seems trivial but it is essential. How many startups get started with a great idea but don’t meet any need or desire?
If you can’t make your product attractive, it’s probably because you lack strategy. Only make your prototype when you know that you meet an existing need, or that you can arouse it.
Design your message to highlight the value of your product. But above all, emphasize the benefit brought to your customers. What interests your potential customers is what they will get from your offer. In the end, the way doesn’t matter.
4- Make your customers get involved
Your business will last if it engages its customers in a real relationship. It is much easier to retain a customer than it is to acquire a new one. This will create a positive flow in your cash flow. But it’s not always easy to build loyalty.
For example, you could sign it up for your weekly newsletter. You could also send him exclusive promotions.
You are not looking for customers who will only buy once and then go to your competitors. Think “loyalty” from the start of your startup.
5- Don’t overdo your buzz
Social media marketing is a great way to connect with people. But don’t waste too much time either talking anonymously with your “friends” and “followers”. Having thousands of people following you and talking about your product is great. But what interests you is have more customers, more buyers. Do not just seek to be talked about, seek to convert your readers into ringing and stumbling customers.
Too many entrepreneurs make the mistake of thinking that if we talk about them, their marketing strategy is successful. But in reality, your marketing will only pay if your customers pay.
When launching your startup, retain your customers is an important step. To do this, set up strategic marketing that will help you
- easily be found by your prospects (website, B2B meeting, visible goods promotions, etc.);
- to convince your customers of the interest of buying your product.
Whether online or offline, your goal is the same: create a solid and lasting relationship with your customers, so that they come back often to your home.
Are you a startup or in the start-up phase? Have you already implemented your social media marketing strategy?
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