5 ideas for a successful Valentine's marketing strategy - IDEA YOUR BLOG SITE 2020 -

We all know that just beginning February there is a date that stands out above all the rest, generating manifestations of love, joy, the occasional sadness, illusion, and many more emotions. That’s right, since the Valentine’s Day or Valentine’s Day party was popularized, thousands and thousands of people around the world They will be pending special promotions to share with their partners, or they will be more predisposed to all kinds of stories, anecdotes, contests, or marketing actions that brands display on their social networks, website or shopping cart.In CWT Advertising we give you 5 ideas so you can shine this Valentine 2017

1. Generate unforgettable experiences

You can use a face-to-face event with a slogan according to the date, a contest on Facebook, a special bonus for those buyers who share their gift on social networks, or any creative and ingenious idea that will lead you to stand out from your competitors, giving it to your customers moments that will remain etched in their minds forever.

2. Bet on Video Marketing

People love stories, especially if they have love, encounters, disagreements, and above all things a happy ending. That is why developing a video marketing strategy can be an excellent ally when it comes to winning new customers and loyalty of existing prospects.

3. Decorate and dress your website and shopping cart

Dressing your page and your online store with the colors and symbols of this celebration, will get the attention of your visitors, encouraging them to stay longer, and perform more actions on your website, thus increasing the possibility of making new sales.

4. Establish direct communication with your buyers

Social networks are an incredible channel to communicate all your actions, generating more engagement, and a more solid and faithful community to your brand. You can accurately deliver the best promotions and benefits you have for this important occasion. Remember that on February 14, although it is generally focused on couples – especially in many Latin American countries – it has been adopted as a celebration of love. Therefore, a group of friends is also included in the celebration!

5. Use the power of SEM in your favor


A short but effective advertising campaign can make you win many customers who then, with a strong loyalty campaign, will remain true to your brand.

For them it proposes a strategy that contemplates Adwords in Search Network, and the creation of a good campaign in Display Network oriented to the best portals of the country. Not only will your business chances increase, but they will bring you notoriety and prestige.

Likewise, Facebook continues to be an undisputed leader in the number of users and in the participation of audiences. That is why campaigning with a specific slogan to promote the acquisition of a planned product or service will be an excellent way to succeed towards success.