5 steps to explode your results 2020 Guide -

For many bloggers, youtubers and web-entrepreneurs, defining a content strategy is limited to finding ideas for topics to be covered. But very often, the task is already complicated…

Maybe you too?

Trainer training

Maybe you are watching what the competition is publishing or what is currently working. And you tell yourself that if you also publish this kind of content, you will finally succeed in achieving your goals.

Obviously, you don’t copy. You just get inspired. But often the results do not live up to your expectations.

Why ?

Quite simply, because you vou find yourself posting content that has nothing to do with your goals, your products, or the needs of your audience.

The problem is, the more you post that kind of content, the more your motivation and your hopes for success online get lost in an ocean of confusion.

If today you’re having trouble finding topics for publication, whether you’re posting at random or what you’re discovering on the Internet, you’re probably not getting the results you want.

This is normal, you need to define an effective content strategy. This is what I suggest you do through this article, by following 5 simple steps.

Let’s go !

1 / Start by defining your content subjects.

Reading this title, you are probably saying to yourself: “It’s the snake that bites its tail.” But you will quickly understand.

The idea here is not to define specific topics for your next blog post or YouTube video. This step will, of course, be the last. Here you should rather find the general theme (s) of your content and to whom it is addressed.

Knowing exactly who your content is for is the first essential step to explode your results. So it’s about being as specific as possible. Who do you want to help with your publications? In which thematic?

Then, to be able to communicate effectively and create a link with your typical audience, we will have to show empathy. How does your audience feel? What difficulties does it encounter? What is she thinking about? What is she already doing?

Ask yourself these questions and try to answer them as precisely as possible. You are building the foundation for an effective content strategy. So don’t take this lightly and be as specific as possible.

2 / Become aware of the steps taken by your potential customers

Defining a marketing persona is advice widely shared on web marketing sites. And so much the better, because it is an essential basis for effective communication.

Unfortunately, most web marketing advice ends there. However, your ideal customer will evolve as they consume your content. It will take steps, to which you will have to adapt your content to communicate effectively.

I identified 5 different stages for the typical person who consumes your content:

  1. She doesn’t know you yet;
  2. It consumes your content occasionally;
  3. She is subscribed to receive your content;
  4. She is subscribed and engaged;
  5. She is a client.

Each of these stages corresponds to a specific type of content to best meet the needs of your audience..

3 / Find your trademark to stand out

Standing out and creating original content is essential for online success. And not only in competitive themes. We need to find your trademark or define your branding, that is, what will make it YOUR content that your readers will read and not that of your competitors.

Some people recommend simply staying yourself for effective branding. Unfortunately, it’s not always that simple. The best is still to select 3 adjectives that best fit your brand image and have them in mind when you create content.

For example, if you write a blog article and your adjectives are “funny”, “beautiful” and “modern” do not hesitate to take care of your design, include jokes or puns in your article while speaking topical subject.

Also, to easily differentiate yourself from your competitors, try to find something that everyone says in your topic, but that is not necessarily true.

4 / Define a rate of publication of content: the key to a good strategy

Defining a publication rate is one thing, sticking to it is another. Let me tell you a little personal story about it.

When I launched on the net in 2016 I set myself the goal of publishing 1 article and 1 video per week on my site. It’s both little and a lot. This provides written content and video content per week, or 52 articles and 52 videos per year.

At first, I kept up the pace easily for 3 months. Then, I realized that I had not planned the creation of my paid content (video training), nor the free content, but private … In short, I quickly got too lazy to create new content.

Does this happen to you too? Well I found the solution: create mass content.

Let me explain. The idea is not to create tons of content without worrying about quality (quality always better than quantity). It’s more like work by focusing on one thing.

Instead of creating one video and one article per week, I just created 4 videos one week and 4 articles another. In this way I was focused on one type of content and in one week, I created the content I needed for the next month.

It only remained to organize and plan content to explode my results. I show you how to do it in the last step.

5 / Any good strategy in its own plan

Having a publication schedule lets you know when to publish your content, but that doesn’t necessarily mean there is a plan behind it. Very few marketing gurus talk about it, and yet it’s a key to online success: having a content plan.

In general, there are 3 types of content:

  • Free (blog articles, posts on networks, etc.);
  • Private (accessible in exchange for an email address);
  • Paying.

To have an effective content strategy, you have to know where you want your readers to go. Logically, towards your paid content. Is not it ?

So if you plan to sell a video training on “how to create a vegetable garden” for example, you will have to:

  1. Create private content that proves to your audience that you are legitimate to teach them gardening and that we can trust you;
  2. Create free content to make yourself known and show that anyone with a little motivation can create a vegetable garden.

Each content you create must have a specific purpose:

  • Make yourself known;
  • Build loyalty with your audience;
  • Sell ​​your products.

Conclusion

As we have seen, defining your content strategy is not the same as creating a publication schedule. A well thought out content strategy will help you reach your goals, whether in terms of traffic or in terms of sales.

Obviously, this requires spend a little time upstream, whether it is about reflecting on its content as well as planning it. But this time will not be lost, because it will allow you to see more clearly on your business, not to waste any more time shave what content to publish and explode your results through more effective communication.

Start planning your content now for the next 3 months, following these 5 steps. You will see for yourself the major asset of a good content strategy.