5 Tips for developing the internal linkage of your website 2021 -

We are talking about internal mesh since there are hypertext links that lead a page A of a website to a page B on the same domain. Optimizing it will allow you to make it easier for Internet users to navigate your site, and thus improve the user experience. It is sometimes defined as a basic natural referencing method based on the insertion of links between different articles & pages of a site. It is actually much more than that! Good internal networking is essential to the effectiveness of a website. Here are 5 tips to help you optimize your internal networking …

Upgrade your old articles to add internal links

Before working on new content, why not optimize what is already on your site? Google likes us to update our old pages, so take the opportunity to earn points!

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To update your articles, refresh some information, add a few paragraphs highlighting your old content. Take the opportunity to add some internal links with articles that bring added value and everything is played.

Add internal links to your new content

Take care to gradually feed your platform, that is to say add new content at regular intervals and place your internal links in them.

Google loves fresh content and loves dynamic sites. He will therefore appreciate regularly indexing new content and new links pointing to other articles on the site.

If there is no maximum number of external links to place on a web page, use common sense, keep in mind that only relevant links are justified.

Work on the anchor text of internal links

Using text anchors to link your content should be done in a thoughtful way. Using “click here” as anchor text is a big mistake, first for the SEO of the linked page and second for the user experience.

You don’t want to be penalized by Google for over-optimizing them, so you need to integrate them finely! The ideal is to place your anchors in a natural way in your content.

Let’s take an example: if I wanted to share an article with you on best practices related to text anchors. I will link the latter to “good practices related to text anchors”. The whole thing is to keep consistency between the landing page, and the anchor text associated with it.

Work on the anchor text of internal links

When you add a link to your text, it is possible to give it an attribute. When you give attribute, you send a message to the search engines.

As its name suggests, the dofollow link or “MAKE the link” indicates to Google that it is necessary to make the link between your site and the URL that you indicate to it, which is good for your natural referencing.

The “Nofollow” links tell Google not to make the link, and will be useless to develop your SEO. They are therefore to be avoided!

Multiply internal links to pages with a high conversion rate

Internal networking is an excellent tool to boost your website activity! So do not hesitate to redirect to the pages of your site that turn your prospects into customers.

Setting up links pointing to these pages will increase traffic on them and boost your turnover.

In conclusion, internal networking is a powerful tool to develop your SEO referencing and the user experience on your website. It will also allow you to redirect to your pages with a high conversion rate in order to convince your users to become your customers!