6 business maxims that you should start to fulfill in 2017 - IDEA YOUR BLOG SITE 2020 -

Due to technological, cultural and generational changes, the rules for running a successful business are constantly evolving and changing. We share with you 6 essential maxims for this year that begins.

1. Your audience is mobile

The life of the consumer is today 100% mobile. We wake up with the smartphone. We see our agenda, notifications and emails there. We communicate by WhatsApp. And although the PC is still used, and especially for work, more than 80% of purchases are made from our phones, or they start their searches from there.

Make sure your websites, your email marketing campaigns and your landing pages have an excellent presentation on smartphones, so as not to lose future buyers on the way.

2. Content is king, only if you know how to use it

Having a content marketing strategy is essential to attract new visitors to your brand, in addition to showing your knowledge in such a way as to get a loyal audience, who at some point will choose you for advice or a purchase. Now, it is essential that you do not replicate other blogs or social profiles, either in their aesthetics or in their content. Do not get into the fashion of passing waves by curing foreign materials, because the only thing you will achieve is to discredit the image of your company.
The ideal path: think of a good strategy, focus on your target audience and the message you want to convey, and then verify that you have the ideal team to carry it out.

3. Multichannel is the only channel

Thinking about which channels you should be on (Radio, TV, Paid Advertising, Social Networks, email marketing, etc.) and defining a particular strategy for each of them is a totally obsolete scenario.

Today, a consumer goes through multiple platforms to finalize a purchase, and all of them have contributed to their final decision.

Tip: Define a single strategy, and apply it to each of the channels where you will be present, adapting the message to its particularities.

4. He who does not invest, does not win

Beyond looking like an unquestionable dogma, in this era of digital marketing dominance it is more accurate than ever.

Social Networks or Search Engines are essential for our businesses, and although they show their results for free, paying is essential to have a prominent and preponderant place in our target audience.

5. Bet on experience marketing and micro-moments.

Offering a quality product, at a good price and with the correct attention, seems to be the panacea of ​​any company. But today, it is no longer enough. Consumers want to have positive experiences in each purchase, which they can also later tell and share through social networks. Further, providing a positive and real experience to a consumer is the key for their brain to associate the product with the brand in the future.

Offer new experiences in your premises, support charitable causes, make your customers feel important, and play with the senses.

6. Strive for excellence

Audiences are increasingly demanding today. They are no longer silent as they used to, when the only possible complaint channel was an unreachable book, or the unknown consumer defense office. Today, no slip is allowed, and social networks are the place to express disagreements, and an invitation for other users to share theirs.

Conclusion: It is no longer possible to advance in stages, and to improve the quality over time. You must from the beginning seek excellence in all facets of the company, from production, customer service, meeting dates, communication and after-sales service.