It has been bothering you for two weeks. It gives you headaches. You even get nausea to the point that eating becomes a problem for you. In fact, you have become nervous. What?! Spending hours writing your articles and finding that your readers do not react makes you sick …
You can redo your article, turn it in every corner, nothing. You even hired a freelance web editor on Upwork to give your articles a new twist. But unfortunately, you came across an average copywriter.
As a result, there has been no change in your traffic, no one has signed up for your email list. You even collapsed when you took a look at your Google stats. What you saw almost caused you to have a stroke: your bounce rate was close to 98.99%!
Annoyed, you even intended to drop your blog. But you know what ? You are not the only one.
Did you know that 99% of bloggers and content writers find it difficult to write blog introductions that captivate the reader?
If you are one of those 99%, you are in serious danger. Worse, you should close your blog. But you know what ? It’s not yet the end of the world.
Writing blog introductions will no longer be a problem for you once you read this article.
Keep reading and I promise you that in the end you will have techniques for writing articles that will FORCE your readers to read your articles as if they had done 2 days without eating. Your bounce rate will drop and drop to 6%. Trust me, you are a winner now.
So how do you get there? It’s about concreting your introduction. You need to make an introduction that stands out, that captivates, captivates and grabs the attention of the reader. If not, your blog post will go straight to failure.
Imagine this scene: you are invited to a wedding. You have received a nice, well-designed invitation, then you can already imagine the evening, the decor, the meal. And on D-Day, you are all excited. But when you go to marriage, your mood creases. The room is poorly decorated. At the entrance, no hostess is there to greet you, welcome you, or drive you to your seat.
Tell me, how are you going to react? Are you going to stay in the room or go out quickly?
This question is what your readers ask themselves when they arrive on your site. Sometimes your headlines are captivating, but right from the start, they run away as if the plague had infected your blog.
To give yourself a chance to succeed, you need to learn how my mechanics of hypnotic introductions work. Do you think it’s difficult? Not at all. See how to do it.
But first, you need a good title, a title that will motivate the reader to continue reading. If you make a bad title, you are already DEATH because this is the title that will determine the reading of an article that took you 5 hours to write.
A good headline + good introduction already makes 40% of a successful blog post.
If the role of the title is to motivate the reader to start the introduction, it should encourage them to continue reading the article. Even if you made a fantastic title, if the opening lines of the introduction are pitiful, the reader will not go far.
So here are 7 ways to introduce your blog post.
1. The PAS formula (problem – agitation – solution)
This formula was created by Dan Kennedy, an Anglo-Saxon copywriter. The advantage of this formula is that it is simple, but very powerful.
This approach requires knowing your reader, their pain, their frustrations perfectly, so that you can write an introduction that shakes them up.
Here’s how it breaks down:
- You present the reader problem;
- You describe the reader in the grip of his suffering;
- You advertise the solution.
” You’re tired of this. This time, it can’t go on.
You will close your Facebook page.
You have been there for 9 months and nothing has changed.
You publish, do you advertise all that for this meager result?
Not even 20 fans, not even comments.
You know what ?
I also went there.
I know what you should do. ”
Whatever your niche market, your sector, this introduction works with thunder.
2. The single question
“Do you have trouble promoting your blog posts? Here is a practical guide that details 28 tactics to popularize your blog like Kim Kadarshian. ”
Here is an example of a question I wrote in 20 seconds. It is effective: it captures the reader’s attention directly, because the reader has the impression that it is up to him to respond. Suddenly, he feels involved.
3. The double or triple question
The double question follows the logic of the single question, but with a strengthening of effect and commitment.
“Is your Facebook page empty?”
Are you losing money on your Facebook ads?
Are your posts not reaching your fans?
It can be frustrating. I admit it. ”
4. Quote from an author or influencer
Begin your introduction with an author’s maxim reinforces your expertise and authenticates your words.
Eugene Schwartz said, “The purpose of a title is to get them to read the second line.” Here, your attention is more sustained and you expect me to support this point later. And if the subject interests you, you will continue to read.
5. Cite incredible statistics and shocking facts
Statistics serve both to lend credibility to your words and to surprise your readers.
If I say : “Did you know that 99% of blogs die before 6 months? ” you will be buzzing. Your attention will increase and you would like to know why. The advantage here is to use shock statistics if you have them.
Another example : ” 80% of girls aged 15 to 16 have already had sex ”. If you have a girl this age, you will be very interested.
Big or small, we like to listen to stories, because they have always fascinated us. The purpose of telling a story in your article is to get the reader to identify with what is being said. If what you write reminds him of his situation, he will be more captivated.
So, write a story related to the rest of the content, which inspires the reader and in which he will identify strongly. This story may be your own experience or that of another person.
7. Make a punch entry
It’s this kind of introduction that strikes the head of the reader. He expects to be comforted when you do the opposite. You disembark like a navy seals commando … And baf! You throw words that accuse the reader, you make him guilty of having acted badly.
” It’s your fault.
Yes, it’s yours.
If your visitors run away from you, it’s yours.
If they don’t read your articles, don’t share your content, it’s always your fault. ”
When reading this type of introduction, the reader wonders what mistake he made. He feels embarrassed.
Since your mission is to provide solutions to his problem, you will tell him after that that you can help him. Deep down, he’ll say “phew!” “.
Let’s take our previous example again and improve it:
” It’s your fault.
Yes it is yours.
If your visitors run away from you, it’s yours.
If they don’t read your articles, don’t share your content, it’s always your fault.
Fortunately for you, it’s not too late.
Since you took the trouble to visit this blog today, I will give you the solution to make your readers addicted to your blog. They will be stuck there like magnets to iron and you will come to thank me. ”
See how I did it? In fact, it’s not that complicated.
Writing articles is really useless if your readers don’t read them all the way. Google takes into account the time spent on your site by visitors, so it is important to do what is necessary to captivate them. The methods listed in this article will help you achieve your goals.
Put them into practice in your next article and you will see that readers will read your editorials longer.
What secrets do you have to get your readers to read your articles? We can’t wait to read you.