Are you struggling to write quality articles on your blog? It’s good, but not enough! You should also think about taking care of the quality of the images that you put online. Your visuals are indeed the first element that catches the eye of the user and allows them to discover your content. They will be included on your blog, but also on social networks through the automatic previews generated when sharing your articles. So, here are 7 guidelines to follow to choose the perfect blog image, the one that makes you want to click on your content!
1. The perfect image is of good quality
This is the basics: your blog image should be of good quality, i.e. pixel-free and of good resolution. If not, go your way! On the other hand, if your image is badly framed or has a lighting problem, you can try to touch it up with software (Gimp, Photoshop…). The idea is to offer the user a visual that does not look cheap. It would damage your brand image and your credibility.
2. The perfect image is relevant
Your image accompanying a blog article, it must be relevant to the subject that is covered in the article. Otherwise, users will not understand the link between your visual and your article and may find your approach inconsistent. Some industries will find it more difficult than others to find relevant visuals. For example, an actor in the tourism sector can easily illustrate its content with beautiful landscapes. But for an audit firm or a web marketing agency, it will be more complicated, because these are mainly concepts that will have to be illustrated. In this case, we must try to reason by association of ideas. For example, content on A / B testing could be illustrated with… fruit! Do not hesitate to let your creativity speak.
3. The perfect image is free of rights
On the web, you can find a multitude of images. That doesn’t mean you can use them all the way you want. You must indeed respect the copyright of the images, unless they decide to let you use their work freely. So, check the licenses of the visuals. Those under Creative Commons can normally be used as is, but some authors can add specific conditions or request that they be quoted when using their work. If in doubt, contact the author of the visual or the webmaster on which it is hosted. This will save you from taking risks, knowing that the authors of the images you use without their permission can sue you …
4. The perfect image is free (as long as you have to!)
Buying images on Fotolia, Getty Images and company can quickly cost you quite a bit, especially if you publish very regularly on your blog! The solution to avoid burning your budget in a few weeks? It’s opting for free image banks. Come on, I’m nice, I give you a few names: Pixabay, Death to Stock Photo, Picjumbo, Photopin … Just with these four, you will already have a lot of choices. The icing on the cake: just because these images are free doesn’t mean they are not of good quality. In some cases (Death to Stock Photo, for example), professional photographers even make their work available to you.
5. The perfect image is original
We often find the same visuals on different sites. Let’s face it, it doesn’t look very good. Already, we tell ourselves that the brand has not broken its head a lot to find its visual. Then, it seems bland in our eyes because nothing distinguishes it from the others. Conversely, an original image can save companies a lot of points, because it allows them to differentiate themselves.
In addition, Internet users will click more on visuals that are a bit out of the ordinary than on those hyper-stereotypical ones offered by paid image banks. Instead of using the same images as everyone else, why not try to create a unique brand universe through your visuals? You can for example make sharp choices, like using only cartoon-type images, or black and white, or even only “real photos”, which convert better … It will help make you memorable to the eyes of your prospects!
6. The perfect image is multi-device
You are aware that Internet users connect from a multitude of media: their work PC, their smartphone, their tablet … Your visuals must therefore be able to adapt to each of these formats and be available on each of them , with no negative impact on the user experience. Concretely, this means that you must:
- Make the choice of responsive design for your site;
- Avoid writing text on your images unless you check that it remains legible on all media, without users having to zoom in on them.
7. The perfect picture is not too heavy to load
Last point: your visual should not be too heavy, because otherwise it may slow down the loading time of your web page. Which would be a shame, because most internet users are very impatient and leave a site after only a few seconds if its content does not appear. It is therefore better to use visuals that are not 500 KB! To find out what the size of your image is, right click and look in its properties. If your image is very heavy, you can always resize it using software like Gimp. This will reduce the weight of your file and therefore have a site that loads properly.
By following these tips, you should now be able to find the perfect visuals to showcase your blog posts. Don’t forget to optimize them for SEO when you put them online by filling in the Alt tag and including your keywords. Now it’s your turn !
Image source: Shutterstock