Creating a YouTube channel is quite easy. Posting your first video isn’t that complicated either. What is, is keeping your subscribers loyal to their YouTube channel. As you may have noticed, most YouTube channels have far fewer video views than subscribers. The reason ? A lack of strategies which results in a lack of interest from their subscribers …
But before talking to you about these tips, I would like to introduce myself to explain my legitimacy to mention several tips for gaining audience loyalty on YouTube. My name is Nina Habault, I am 26 years old and I live from my 2 YouTube channels: Mademoiselle CWT Advertising (15,000 subscribers) and Web student (20,000 subscribers) for a little over 2 years now.
If I have generated so many subscribers in a short time, it is by observing and analyzing what appeals to people on YouTube and which will necessarily be different from a subscriber on Instagram for example. However, the most important thing is actually not your total number of subscribers, but the average number of views per video. Let’s see in detail 7 tips to apply to retain your audience on YouTube
1. Just ask your audience to subscribe
It’s a simple trick here, but one that matters a lot. The people who arrive for the first time on your video will watch your content, but they will not necessarily think of subscribing for several reasons:
- They are concentrated in your content;
- They think they can easily find your channel if they need it;
- They only need the information processed by this video right now.
Reminding them to subscribe at the start of the video will significantly increase your number of subscribers (tested and approved).
The little tip: start by introducing the subject of the video, then ask them immediately after subscribing if you haven’t already. Then launch your video with a title and background. So, during this time, the person watching your video will have only one action to do: subscribe.
2. Do storytelling
People love that you tell them stories. Be careful, not entirely fictional stories like the biggest Hollywood scenarios… stories of your own!
For example, if you’re dealing with a topic on finding customers, tell them anecdotes when you started looking for yours. Your audience will feel closer to you, listen to you until the end, and trust you more.
I pushed the concept even further on my own channel (you see, I’m here also telling you my own story) : I mix the explanations in web marketing with a fictitious story in the form of a series. In episode 1, for example, I tell the story of Emma, a young woman who wants to quit her job to start her own drawing business on the internet. I invent every story that I write entirely and illustrate with video clips, background noise and music. At the end of each video, I take the time to explain in a workshop the concepts of web marketing for people who want to go further. So my subscribers recognize themselves in the story, identify with the character and want to know the end, from episode to episode.
3. End each video with… suspense
A concept taken directly from television, but why miss it if it works? After all, YouTube is not that far from TV. This is also what I apply at the end of my short episodes on web marketing. However, you don’t have to do the same. You can for example construct a very simple sentence by saying ” And that’s what happens when you don’t ask for email addresses on a website, you become … end of the video, you’ll find out in the next video“.
The human brain hates an unfinished thing. He needs to know the rest. A very simple example: when you tell a story that happened to a friend, you can be sure that the next time you see that friend, they will ask you about your problem.
Then use this technique in your YouTube videos and your subscribers will come back.
4. Announce what we will see in the next video
Nothing like it to make people want to come and watch your videos and announce what you’ll be talking about in the next video. For example, you talk about how to create a woolen scarf and explain at the end that in the next one you will see together how to create the hat to match the scarf.
5. Playing with emotions
Subscribers on YouTube are mainly present on this platform for entertainment, but also to learn … But not in any way: to learn with emotions whether by laughter than with the heart. For example, you can use very extreme metaphors that will mark your audience to make them remember a concept. This is a basic principle for retaining information: integrating emotions. This is what popular extension channels do in particular: they don’t hesitate to use funny little scenes to make their subscribers want to learn with this person.
Creating videos on YouTube shouldn’t be too “academic” in giving raw information. You have to be authentic and give of yourself.
6. Make videos that subscribers want
If you already have a YouTube channel, you have probably noticed that you have comments from time to time under your videos like “Superb video!” Could you make a video on…. ”
At the beginning, we don’t necessarily pay attention to this kind of comments and yet, this is a mistake! For example, on my student web channel, I was asked a lot to make a video on note taking. I thought it was too special a subject, and yet many other people have asked me too. I ended up creating this video and it’s one of my most popular videos on my channel today. Give what your audience wants: you will make them happy, get to know them better and of course improve their loyalty to watching all your videos.
7. Create a universe
There are thousands of YouTube channels. What makes the difference is the difference, not being yet another copy. Here are some tips for creating your own universe:
- Have your own miniature style (with a color code, a way of writing your titles, the font);
- Have your own vocabulary (there are perhaps expressions which you often use in real life, you can then naturally take up these expressions also in video);
- Have your own video decor (dark, bright, specific colors, a feminine universe, a large poster, a quote on the wall).