If you want to optimize the performance of your email marketing campaigns, we have the document for you! Sendinblue published a benchmark ultra complete based on the performance analysis from the last 12 months of nearly 700 companies around the world. In this document, you will discover key statistics by field of activity and regions as well as tips to improve your performance …
Click here to download the ebook “Emailing Benchmark 2020”
Email marketing remains THE channel where the results are, on average, the highest. Emailing thus offers a four times higher return on investment than any other method.
Thanks to this document, which can be downloaded free of charge, you will have a clear vision of the most decisive figures and measures, sector by sector and region by region.
Open rate, click-through rate, responsiveness rate, unsubscribe rate, bounce rate… Everything is scrutinized to better understand and learn lessons to develop its activity.
We learn that the sector with the best average open rate is marketing / advertising (38.10%) followed by the associations sector (36.75%).
Nearly thirty sectors are scrutinized in the document. You will thus have the key figures of your sector to position yourself:
The document also gives you the ranking of the best performing regions and sectors. In addition to understanding your own results, you can compare them to those of similar organizations.
Email marketing: average of the main rates
Note that the average (median) of the open rate is 25.85%, that of the click rate at 1.27%, that of the unsubscribe rate at 0.05% and that of the bounce rate at 1, 72%.
The average opening rate of a campaign varies from 24.4% to 26.8% depending on the region, the most successful business sector is that of “Marketing / Advertising” as seen previously.
The click-through rate is much more variable and is not necessarily proportional to the open rate.
For example, the Marketing / Advertising sector has the lowest click-through rate with 0.78%, even though the open rate is the highest. Likewise, the Asia-Pacific region has excellent open rates but very low click-through rates, indicating a willingness to learn without going deeper into it.
Advice to improve the performance of your campaigns
The eBook doesn’t just give you the key performance data, it goes further by giving you the best practices across all sectors based on the performance of the best companies studied.
You will thus find advice on planning your campaigns season by season. You will learn how to take advantage of automation to improve your customer journeys and your transformation rate. You will also be given advice on the personalization of your campaigns (subject, sender, design, etc.).
I also found interesting tips on cleaning up your contact list.
You know, a bad open rate damages your reputation as a sender. It is therefore crucial to clean your database on a regular basis and monitor key performance to exclude unengaged subscriber profiles.
And of course, you will find advice on the best time to send your campaigns according to the profile of your audience.
More than 20 pages of the ebook (which contains almost 60 of them) are entirely devoted to optimizing results. A real gold mine.
The ebook ends with a checklist to improve performance.
An ebook to download as soon as possible 🙂
Thanks to this ebook, you will have a real overview of email marketing performance. You will not only be able to position yourself in relation to your sector, but also improve your performance by taking advantage of the best practices of the most successful companies in terms of email marketing.
To download the ebook for free, click here
Sendinblue company wrote this great benchmark. Sendinblue is an all-in-one digital marketing platform that supports businesses around the world in accelerating their growth through more effective marketing campaigns. Designed to adapt to the evolving needs of its customers, the user-friendly interface includes state-of-the-art emailing, transactional communications, marketing automation, SMS, plugins and contact segmentation features. To communicate, engage and convert more prospects, the bespoke Enterprise offer offers exclusive access to additional functions and services, including the management of sub-accounts and a dedicated account manager, thus unleashing the power of digital marketing and strengthening the relationship of trust with customers.
To find out more about their offer, click here
Article written in collaboration with Sendinblue.