What are the generic domains: advantages and disadvantagesThe generic domains or gTLD –geographical Top Level Domain–, are those that are not cataloged within a given country, as is the case with domains .com, .net and .org They are the most recognized because they were practically born with internet.
When the user searches for a keyword on the internet, search engines provide results based on various factors, and therefore it is more likely that generic domains appear in the first places. However, it is the decision of each company or organization to choose a domain option according to institutional needs.
What factors to consider when choosing a domain name?
There are countless reasons why it is important to choose a name for your site, but the main one is that the one you choose will represent the company in the web.
The first thing you should consider are the objectives you have for your company or organization, to be able to take advantage of the tools offered by the internet to the fullest. For example, if your company is important and the objectives are to succeed “big”, the ideal would be to strengthen the brand not only on the Internet, but also strengthen the promotion in other media. However, if it is a small company that seeks to expand gradually, it would be optimal to use a generic domain. A third option would be to consider both options.
There is a first classification of domains that are divided into three groups: generic domains or gTLD, the territorial domains ccTLD (country code Top Level Domain) and third level domains, whose use is not as common.
Types of generic domains
General purpose generics
They are managed by ICANN (Internet Corporation for Assigned Names and Numbers) and can be used by any person or organization for any purpose. In this group are the domains .com, .net, .org and .info.
Initially these domains were designed as a classification to indicate the organization to which it belonged: .com indicated that it was a commercial enterprise, while .net it was used in web-related sites; Y .org For other types of organizations. In the case of .info initially it had restrictions that were subsequently eliminated, allowing it to be free to use today.
Although they are also managed by ICANN, their use is restricted for certain purposes, thus limiting their commercial use. The registration and use of these domains must meet several requirements.
Within this category are the domains .biz which is an abbreviation of “bizness”, an American variant of the English word business –Negotiation created for the same purpose as the domain .com; Y .profor professional services, making evident here one of the restrictions mentioned.
These domains are managed by independent institutions of ICANN, although they must be subject to regulations established between ICANN and the sponsoring entity. These domains are created for a specific use, which is restricted. An example of this case is the domain .cat created for the Catalan language, it is expressly forbidden the use in cats web pages (or cat What is it cat in English), except that the site is related to Catalan culture.
They are managed by independent companies or organizations and are available for any use. They are more expensive than a sponsored domain and can be acquired by paying a considerable amount to ICANN for both the application and its maintenance, but it does not have limitations of use.
Some domains They became sponsored: this is the case of the domains .mil, .gov, .edu and .int, who were born at the same time as the previous ones as generic-restricted administered by ICANN.
Advantages of generic domains
They are an excellent option if you are starting your business
The truth is that the results generated by a generic domain site are much more effective in the short and medium term.
They have a strong web presence
Due to their age and the force that acquired their use on the Internet from the beginning, they never go out of style and people tend to remember them more easily.
They position better in the search engines
Currently, Google’s algorithm, to mention a search engine that works with the positioning of web pages, considers the name of the URL within its main values, not only taking into account the canonical URLs – used in SEO to avoid duplicate content- but also the domain name used, the keyword and how old the domain is.
They save money on web positioning and marketing
A generic domain name generates immediate recall, facilitating the dissemination of the site in social circles outside the internet, and reducing potential investments in advertising and marketing campaigns.
They are the most sought after by users
People tend to enter more frequently in sites with the same name of the service / product they are looking for, therefore direct traffic is generated from the navigation bar, and this traffic is of high quality, because in most cases culminates in an eventual purchase or contracting of the service.
Disadvantages of generic domains
They are linked to speculation
Although the investment decision in a generic domain is highly reliable due to its rapid growth value, it is a market subject to speculation, since the competition may acquire a generic name to harm us, or the name we request may not be available.
They can jeopardize the seriousness of the site
To give a solid image, it is advisable to strengthen our own brand, since, for example, if our product is for cosmetic use, we could not call our business “cosmetics.com”, but “cosmeticsNombreX.com” to also differentiate products of the competition.
The risk of copying is greater
The site is much more likely to be vulnerable to copies if we use a generic domain, than if we choose a brand and try to position it.
Positioning takes longer
If our site only has a generic domain, it is likely to take longer to position for keywords than if it has a brand. In addition, positioning may vary due to various factors, not the brand.
Remember that the choice of a domain facilitates the precise classification of a web page contributing to its online positioning. The advantages of generic domains are innumerable, and represent a new tool to take into account to enhance the place in the search generating an anchor in the visibility of a company on the Internet.