by darren | Jan 27, 2020 | Marketing
THE customer acquisition it is essential for companies that want to grow and expand their business. Whether they are new businesses, whether they are already on the road, attracting new customers remains a challenge that needs to be overcome. After all, it is not... 
by darren | Jan 27, 2020 | Marketing
Create one sales routine it has long ceased to be a luxury for businesses and has become a necessity. With your business growing, you probably have little time and resources to establish it, right? But, if you keep in mind the words “optimization” and... 
by darren | Jan 27, 2020 | E-Commerce
The email signature is an ideal communication space for self-promotion of your business. Your brand image is carried by your best ambassadors: your employees! Often, this communication channel is not used for its proper value. It is difficult to standardize email... 
by darren | Jan 27, 2020 | Marketing
a sales manager it must reflect the whole spirit of the commercial team of any company. It is there that salespeople and pre-salespeople will be able to work on a daily basis. It is through him, through his leadership, that a company can sell more, better and grow. At... 
by darren | Jan 27, 2020 | Marketing
BCG Matrix is a new term for you? Often in companies, the positive results seem drained, to the point of reaching the end of the month in a desperate situation! Entrepreneur Bruce Henderson encountered this difficulty in the 1970s and, therefore, developed the BCG... 
by darren | Jan 27, 2020 | Marketing
Understand what is CAC and reducing the so-called Customer Acquisition Cost is a goal that your company needs to pursue at all times. After all, you agree that the ideal scenario for any company is to sell more and spend less, correct? The fact is that reducing the... 
by darren | Jan 27, 2020 | Marketing
Inbound marketing it is a strategy that in England is still considered innovative but that, outside the country (USA and Europe), has been consolidated for a long time. In an English translation, inbound marketing is understood as “inbound marketing”, but it has... 
by darren | Jan 27, 2020 | Marketing
Selling more and better is possible through what Aaron Ross calls for Predictable Revenue. This term, in English called Predictable Revenue is present in the book of the same name, co-authored with Marylou Tyler, released in England in 2017. In it, Aaron tells how it... 
by darren | Jan 27, 2020 | Marketing
CAC and LTV they are fundamental allies for the growth of any company that invests time and resources in marketing and sales strategies. While managers try to identify which methods are best for achieving this goal, doubts may arise about the effectiveness of these... 
by darren | Jan 27, 2020 | Marketing
Insurtech is the term for technology applied to the insurance industry. Although very widespread, in England its advantages and its application are still surrounded by some mysteries and uncertainties. However, its advantages for the insurance sector are already felt...