It is likely that we have come across misleading ads on the web (and mobile web) in which we have been offered a bulky button to, supposedly, download what we wanted to obtain on our computers, or even view a video in which we were interested ; or even find ourselves in front of flashy ads that emulated being warnings about failures of the operating system itself, misleading and abusive experiences that, unfortunately, still persist on some websites, which in more extreme cases make us potential victims of phishing.
Google now wants to go further trying to cover all those abusive advertising experiences that the protections integrated at the moment in Chrome have not covered.
In this sense, he points out that more than half of these abusive experiences are not blocked and that, therefore, from Chrome 71, which will arrive in the month of December, those sites that have persistent abusive ads will have all their advertising blocked.
Interested parties may go to the Abusive Experiences Report section within the Google Search Console to check if those websites they manage have any advertisement that may be marked as abusive.
They will be given a 30-day grace period to correct by removing advertising experiences deemed abusive. since, if not proceeding, All advertising available on their websites will be blocked.
This new protection will be enabled by default for all usersAlthough those who do not want or need it, they will have the possibility to disable it through the configuration options in Chrome, although, realistically, it is very unlikely that users will disable it.