HubSpot is a publisher of an all-in-one digital marketing software solution. Little known in England, Hubspot has great sponsors. Google and Salesforce invested in the company’s capital during its second round. That is to say the confidence they have in the product! An IPO is also planned for the end of the year …
So Hubspot is both:
- A CMS (Content Management System) with integrated blog publication like WordPress;
- A form generation tool / landing page on the fly like some WordPress plug-ins (Gravity form for example);
- A keyword suggestion tool like SEOMoz or Google Adwords;
- An emailing tool like Mailchimp, with more sophisticated marketing automation functionalities allowing to generate structured campaign scenarios depending on the visitor’s past actions (downloading of content, etc.);
- An analytics tool like Google Analytics but preconfigured to follow all the actions of the site from the entry on a blog article, until the opening of a newsletter during a follow-up following a download of white paper;
- APIs with CRM tools such as Salesforce, etc.
Although a little expensive, this solution has the advantage of simplifying the life of the business manager or the marketing director who does not want to constantly use his web developer to update and configure his site. It thus has a lot more flexibility to make its site live regularly, create new premium content, monitor traffic and engagement of its visitors, etc. Getting started is easy and the SEO of the site optimized.
But Hubspot is not only that! Hubspot is the inventor of Inbound Marketing, the principles of which I let you discover in the graphic below….
And as such, Hubspot is an extremely rich source of information both in terms of marketing white papers, webinars, etc.
Today there are more than 500 agencies in the world which refer to Inbound Marketing and which are VAR (Value Added Reseller) of Hubspot software, and this mainly in Anglo-Saxon countries, the best known of which are PR2020 and Kunocreative.