Digital fascinates. One reason is that it is very easy to create a website today. And paradoxically, it is also very difficult to live on. This opposition is intriguing. When people ask me what “I do for a living”, I answer the following sentence: “I create and monetize websites” …
And when I am asked additional questions, I like to add the following: “Creating a website today is very easy. It’s within everyone’s reach. Monetize it: it’s very, very, very difficult. ” This is also what I explain, from the start, to all the people I advise, in their digital projects.
It won’t be easy 🙂
If it were, everyone would be self-employed (that’s a way of speaking). This is one of the reasons why entrepreneurs in England today represent only 1.4% of the working population, digital or non-digital (compared to 4.5% in the USA).
When creating a website, many people compare it to a traditional store. And many continue to spin the metaphor before realizing very late that it leads straight to an impasse. They start the metaphor automatically. Then they can’t stop it anymore, they are so excited about it.
If you copy this diagram as it is, you risk going astray.
It would just look at the diagram upside down.
A pleasant diagram is not necessarily a corresponding diagram.
Far from there.
Beware of amalgams.
An online store is not a physical store.
First of all, the cost of the lease is very low, so to speak: around 10 EUR for the domain name and a few tens of euros for web hosting, per year.
If you are starting from scratch and no one knows your brand, it will first be necessary to ensure that as many people as possible visit your website.
Either by investing (in Google Adwords or Facebook Ads, for example). Either by setting up actions that will cost you nothing (a blog or SEO, if you decide to do this work yourself).
You can bet on:
- Your money ;
- Your time ;
- Your money AND your time.
But remember one thing: the key to the success of a website, very often, is traffic.
And the more traffic you get, the more leads, leads, and revenue you will have.
The next step is to transform a Lead into a Deal.
Overall, you can increase your sales in 3 ways:
- Either by increasing traffic;
- Either by increasing the conversion rate;
- Either by increasing both traffic and conversion rate.
Neil Patel illustrates this axiom very well on his website, quicksprout.com. The image of the home page of the site perfectly synthesizes, I find, the reality of a digital entrepreneur.
At first, when you don’t have traffic, it’s really very difficult.
It starts to clear up when the traffic gets heavy.
And it’s the fireworks when the traffic reaches its climax.
If you are a digital entrepreneur, if there was one word and one word to remember, this would be it: traffic.
Today, 50% of business start-ups fail in the first year. And 95% within 5 years. Digital entrepreneurs who decide to shut down very often say: “I stopped because I had no traffic”.
But remember that it all starts from the moment when you have traffic!
And if you stop for the simple reason that you have no traffic, tell yourself that you have decided to stop … even though nothing had started at all.