The next 30, October 31 and November 1, a new edition of Cyber Monday will be held in Argentina, which together with Hot Sale and Black Friday represent the three main dates of the e-commerce calendar, where Internet sales are multiply by tens. So that you do not stay out of the benefits that it can bring to your company, we prepare a list of the main aspects that you must take into account with the objective of implementing your ecommerce strategy.
The Importance of Creating Your Own Online Store!
Even today, certain myths about online stores are maintained, such as that in order to carry them out, technical knowledge or professional expertise is required, that their development and maintenance is expensive, and that arranging them online is something exclusive for Corporates
Reality is far from this scenario. Any SME or entrepreneur, as we observe every day in the different success stories developed under our platform, can almost instantly arrange your online shopping cart, with its loaded catalog, and the main payment methods automatically enabled.
Create your distribution channels
Delivering your offers to your target audience is essential to make the most of Cyber Monday! We tell you what are the main ways you have to achieve it.
From Facebook, to Instagram or Twitter, even Whatsapp, whatever the social network where you have a presence, Your selected audience is helpful and useful for short-lived but very effective campaigns.
The famous search engine is always in the lead, and Google’s advertising platform allows you to get your promotions to those who are looking for them as well also achieve campaigns on the Display network that will boost your sales and increase your customers.
Maybe you might be interested: Multiply the clients of your website with an excellent search engine advertising campaign
Cyber Monday Tip # 1: Offer real discounts!
Remember that the premise when preparing your discounts and promotions is that they have to be profitable for your brand and in turn truly meaningful for consumers. Many companies often inflate their price policy disproportionately on pre-event dates, then offer promotions of 50% or more and end up selling at the same value. This measure generally causes an effect of anger towards the brand, since buyers perceive that in reality their great promotion is an advertising ruse and they download all their frustration on social networks, the mouth or mouth, or not again making a conversion in the business.
That is why before launching to design a marketing strategy for Cyber Monday 2017 it is advisable to establish what kind of discounts and promotions are really useful for consumers, and ensure that they are satisfied and happy with the experience.
Maybe you might be interested: Sell more! Highlight your offers and discounts
Cyber Monday Tip # 2: Extends the discount day
You can choose to make a shipment to subscribers who have not opened the previous mails or to make a global campaign where you inform them that the period of promotions and discounts ends one day or several later. You will encourage sales to those who have not been able to buy before or to those who have just heard about your incredible offers!
Some Stats of Interest of Cyber Monday 2016
- Young people were the most active, with 58% of users between 18 and 34 years.
- Probably in this edition smartphone or tablets are the most used devices, and unbanking for the first time to the PC. In 2015 they represented 35% of accesses, and in 2016 48%
- The average discounts published were 28.5%
- The most visited items: travel and tourism, clothing and footwear, technology and technological products and household items
- The permanence on the site can increase up to 70% compared to a normal day