Heraclitus of Ephesus, who lived about 2,500 years ago, is one of the philosophers that Greece left us. Among his concepts that were rescued and come to us is “The only permanent thing is change”, and one of his famous phrases “In the same rivers we enter and do not enter, because we are and we are not the same”Surely Mark Zuckerberg is an admirer of this pre-Socratic thinker, since one of the values of his social network is to change, and change once again.
On this occasion, those who have offended are the shareholders, since after the press release last Thursday where the new algorithm was reported, in the first hours Facebook shares fell 4.69%, reducing the fortune of Zuckerberg considerably.
What is this change about? Why does it impact investors? How does it affect users?
Let’s answer the questions!
Mark’s official statement
As Mark explained in his biography, Facebook began a process of change, where it will give more preponderance to the content of friends, family and groups, limiting that of companies, brands and media.
In this way, it will seek to increase the interactions between users, even knowing that as a result it will be able to decrease their advertising revenues, and that users will probably spend less time on the network.
How will it affect entrepreneurs and brands?
Basically for those users who have stated that they are openly interested in knowing news of their favorite brands, they will be able to configure it to keep it going. However, that entrepreneur or company that wants to continue gaining visibility in its posts, must resort to the paid guideline, since the organic scope will be significantly affected.
Facebook has not yet informed if the space available for advertising (in general 1 advertising after 3 publications of friends or brands), will reduce its place.
Facebook and happiness
Mark explains that they have worked with researchers and universities analyzing this change. In recent times, scientific studies have proliferated that explain that people who spend more time on Facebook are more unhappy, and that even stop using the network for a week – as they explained at the University of Copenaghe – makes people happier , satisfied and positive with your life.
According to Mark with social media “We can feel more connected and less alone, and that correlates with long-term measures of happiness and health”.
Is it really a motivation for these changes that people enjoy the hours on the net? Is it that the survival of Facebook finally depends on users having a pleasant time and not ending with feelings of pessimism? Could it be that the number of people leaving Facebook to Instagram is increasingly due to the fact that the hours used in that network are more enjoyable?
These are difficult questions to answer, but worth asking.
Facebook and time
The Frankfurt School philosopher Thomas Adorno already anticipated that “time is the most precious asset.” There are those who say that today it is not rich who has more money, but the one who has more time at their disposal.
Facebook also knows the value of the hours and minutes for each person, and explains in its statement
“Now, I want to be clear: in making these changes, I hope that the time that people spend on Facebook and some compromise measures will go down. But I also hope that the time you spend on Facebook is more valuable. And if we do the right thing, I think it will be good for our community and our long-term business as well. ”
Does Facebook really want us to spend less time? Is it already a tangible reality, and then you want it to be better for users?
The questions are many, and the real answers impossible to deepen. The truth is that Mark teaches us once again that to grow and progress you have to change, reinvest, know how to recover part of your essence, and also expose yourself to risk and the unknown, even if that means losing certain things. Beyond the millions in dance, the changes in algorithms, and the happiness or unhappiness of users, this may be their best legacy.
You can click to see it completely