After years of taking the plunge into e-commerce, the COVID-19 pandemic has finally given Facebook the opportunity to get started!

Facebook adapts to online sales

Recently, the firm of Mark Zuckerberg launched, in addition to Facebook avatars, Facebook Shops. This e-commerce platform allows small businesses, which have access to Facebook and Instagram, to create their shop and thus sell their products directly. A concept that is quite similar to Shopping Spotlights on Pinterest, which allows you to adapt to online sales and overcome the challenges facing the health crisis of the past few months, according to Fiji Simo, director of Facebook.

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The process is simple and free since companies can choose the products they want to present in their catalog. They then simply customize the appearance of their store with a cover image and colors that highlight their brand.

Users can find stores on the Facebook page, the Instagram profile of a company, via stories or advertisements. From there, it is possible to browse the catalog, register products and place orders, either on the company’s website or directly from the app.

Facebook Shops Facilitates the Shopping Experience

To further facilitate the shopping experience, several partners are also part of this new project such as Shopify, BigCommerce, WooCommerce, or Cafe24.

Facebook allows customers to send messages directly to businesses via WhatsApp, Messenger or Instagram to ask questions, get help, track deliveries, and more. In the long term, they will even be able to see the store and make purchases directly in a chat in WhatsApp, Messenger or Instagram Direct.

Eh yes ! Facebook already plans in the coming months to add new video connection tools to facilitate shopping, especially Instagram shop and the live shopping features.