In CWT Advertising We are aware that the loading speed of a web page is a fundamental factor in a satisfactory user experience.

That is why constantly, in addition to adding new features, we strive to speed up the speed of our platform. According to a recent study by KISSmetrics, a company focused on promoting marketers to improve their performance, 40% of users simply leave a site if it takes more than three seconds to load.

The changes implemented will mainly improve the sites accessed outside Argentina, although if most of your visitors are from this country you will also benefit!

During the verification tests we performed we verified that:

  • IDEA Administration Panel YOUR SITE, measured from California, now loads 4 times faster
  • Sites created from CWT Advertising, now load 2-3 times faster.

Is it necessary to perform any configuration?

No, as always in CWT Advertising all these improvements are transparent to our customers, so you should not perform any additional operations, and you can already enjoy the benefits.

For those who like the most technical information, we tell you that to achieve this we include a diverse set of techniques and procedures, such as a new system for automatic compression of resources, file version automation and cache management, and CDN CloudFlare implementation. It should be noted that a CDN (“content delivery network” or “content delivery network”) is an overlapping network of computers containing copies of data, placed at various points in a network. When a navigator requests a page hosted on CWT Advertising will access a nearby copy of its location. In a conventional solution, all users access the same central server.