On the front page of the engines, there is only room for 10 sites. It’s not much and depending on the keywords, competition can be tough. It is therefore important to follow its SEO and its positions as well as that of its competitors to adapt its SEO strategy …
The different indicators to follow are:
- The number of pages indexed of our site and its competitors, via the site function: in Google.
- The number of links pointing to the site and its competitors, via the linkdomain function: www.monsite.fr -site: www.monsite.fr in Yahoo.
- The different optimizations as well as the keywords used for it by your competitors.
- The positions on a panel of keywords linked to our activity.
Several software offer to automate the follow-up of its referencing which, it must be admitted, if it is done by hand can be off-putting.
Here is a selection:
- Yooda SeeUrank,
- Web Ranking Agent,
These software allow to follow the indicators automatically and to see their evolution over time. They also often offer other SEO-related tools such as keyword generators.
Summary : Tips and tricks for successful SEO,
Next post : ROI monitoring,
To follow this list more easily, you can subscribe to the blog’s RSS feed!