Free magazine "More Traffic More Business": special edition dedicated to BtoB -

For the 5th magazine issue More Traffic More Business, CyberCité experts have decided to make a special edition to present to you BtoB digital growth levers

Cases and audience generation techniques applied to BtoB are offered to you, in a logic of sustainable construction, and obviously profitability. They will allow you to perceive and understand these mechanisms, whether it is SEO, performance advertising or the tracking of collected data.

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The difference between B2B marketing and B2C marketing is often equated with a question of buying behavior, type of target, length of the sales cycle and complexity of decision making. However, behind these apparent specificities of BtoB, there is always a person who will follow an influence, seek information, make an act of purchase. And this person will be exposed, throughout his decision-making process, to various information that will lead him to make a choice.

But behind these apparent similarities hides a real difference: audience volume!

Indeed, the efforts to be deployed in BtoB to develop its visibility and increase its performance are all the more important since audiences are weaker than in BtoC, and therefore very often ultra-competitive. In BtoB, it is not possible to limit oneself to a single lever to support its growth. Each audience corner must be exploited to the maximum, coverage must therefore be maximum whatever the lever: SEO must be coupled with SEA, content must not only serve SEO but must also be at the heart of your social strategy media (organic and sponsored) and media, and finally fuel the nurturing of your hard-earned leads.

In this 5th number of More Traffic More Business, you will find the following themes:

  • BtoB SEO: is it really that different from BtoC SEO?
  • Google Ads and BtoB: (R) evolution?
  • CRM mon amour: Love story between your data and your tools to improve and track your conversions
  • Define your Social Ads approach in BtoB: Facebook & LinkedIn, strategies that are both similar and different!
  • DataGarden, where your business grows: Benchmark, detect and monitor the performance of your SEO and the content of your digital ecosystem
  • Organize collaboration between your agencies: best practices for a successful site creation or redesign project!

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Good reading !