Google Analytics Key Metrics 2020 -

Learn more about Google Analytics metrics in this article.Learn top Google Analytics metrics

Next, we’ll talk about the metrics below:

  • Visits (also known as “Traffic” or “Sessions”)
  • Unique visitors (or “Users”)
  • New Visitors
  • Page Views (or “PageViews”)
  • Dropout Rate (or “Bounce Rate”)
  • Traffic Sources


This is the total number of visits to a site, with all pages added together. Each time someone enters the site or refreshes the page, it counts a visit, regardless of how often or not the same user.

Unique visitors

The same user can visit your site multiple times a day. Thus, “Unique Visitors” refers to this user and reflects a certain level of loyalty. It is a different metric from “Number of Visits”, which refers to the number of times the site has been visited, regardless of whether or not they are the same user.

The period for counting as “same user” is configurable, but usually refers to the six months a page cookie is stored on a user’s device (computer or mobile).

New Visitors

Simple metric: “New Visitors” or “New Visits” shows how many users are visiting the site for the first time in a given time period. This is usually six months of cookie storage, but you can delete cookies yourself and be considered a “new visitor”.

Understand what internet cookies are here.

Page Views

When a page is loaded or refreshed in the browser, it counts as a page view. According to Google Analytics, “pageviews” is a metric defined as the total number of pages viewed.

Dropout Rate

From Bounce Rate, the bounce rate or bounce rate in Google Analytics is the percentage of single page sessions, that is, sessions in which the person left your site on the landing page without visiting other pages.

Thus, a blog with loyal readers, who already know the previous content, may have a higher bounce rate than an e-commerce site, where people tend to visit multiple products in a single session.

How is the account made?

# Unique page visits

% bounce rate for a page = ——————————————————– X 100

No. of times with one visit

There are several reasons for a high dropout rate. Google lists some of them on the help site.

Traffic Sources

Show where the hits to the site came from. For example, a Google search and Facebook are sources of traffic. When someone types your site in the browser, the source of traffic is direct.

Already “Media” is the classification of each of these traffic sources, which can be:

  • Organic (unpaid search);
  • CPC (cost per click, ie paid search);
  • Referral (links from other sites to your site);
  • Email (clicks from emails);
  • None (direct traffic).

Referenced References:

  1. Help from Google Analytics