Among other aspects, business now they will be able to make publications in their business profiles, being able to offer status updates to add events and special promotions.
Further, they will have their clients and followers available through the new Customers tab, through which they will be able to track them in their profiles, being able to answer specific reviews to offer specific promotions.
In addition Google Maps adds the ability to send messages to companies directly from the application, something that until now has not been possible, having had to use other mobile messaging platforms. Similarly, businesses may offer other ways to connect with their customers.
Nor should we forget that businesses still have the ability to manage the information they offer from their business profiles, information that will be available in both searches and maps.
This renewal comes shortly after Google Maps added the button so that users can track their favorite companies and be aware of what they offer. TechCrunch he sees it as an attempt to catch up to what is offered from the Pages From Facebook.
Related notes that may interest you:
WHY COMPLEMENT YOUR WEB SITE WITH YOUR GOOGLE ACCOUNT “MY BUSINESS”?