Here's how to use Twitter for your business -

While using WhatsApp for business might sound “weird” to some, Twitter isn’t. Twitter is one of the most influential social media outlets that can take your branding to extremes. But the problem is, even the most seasoned marketers fail at marketing on Twitter …

Why ?

The problem is, it can seem a bit overwhelming, you have no idea where to start, or maybe you’ve already started, but are struggling to meet your business goals. No matter what stage you are at, this guide will either help you get started from scratch or take you to the next level of using Twitter to grow your business, traffic, and sales.

The huge potential of Twitter for businesses

Want to know more about your customers? Bring a human touch to your brand? Create buzz around your new product? Provide lightning-fast customer support? There is no doubt that Twitter can be a very powerful tool in helping you achieve your marketing goals.

Let’s see what the numbers tell us.

  • In February 2020, Twitter had 152 million daily active users on the platform;
  • With 500 million tweets sent every day, you need to be strategic and savvy to gain (and hold) the attention of your audience.
  • 42% of Twitter users access the app every day to send hundreds of millions of tweets;
  • A large portion of Twitter users are Millennials, who are, along with Generation Z, “the world’s most powerful consumers”.
  • 93% of people who follow small and medium-sized businesses (SMBs) on Twitter plan to buy from the SMBs they follow

(Source: Twitter)

While Twitter might not be as big as TikTok, Facebook, or Instagram, the platform is still an incredible social media marketing channel worth building up its presence on.

Intimidated by this fast-paced social network? Read on to learn how to optimize your Twitter profile and marketing strategy.

If you want to use Twitter for your business, the first thing you need to do is create a Twitter business profile. Pretty basic, isn’t it? Surprisingly, most businesses fail to optimize their Twitter profile and leave it incomplete.

While posting on Twitter is important, an overall profile aesthetic is just as crucial for branding. With a creative banner and a clean biography, add official business websites and blog links to your Twitter profile for new traffic. Besides increasing website traffic, Twitter links add credibility to your profile, paving the way for better business opportunities.

Here are the steps to do it quickly:

  • Create a Twitter account for your business by simply signing up on Twitter;
  • Choose a short and nice Twitter handle for your business. It will be used for @mentions;
  • Use your official company logo as your profile picture;
  • Replace the name of the Twitter business profile with the name of your business;
  • Write a clear biography that clearly explains what your business does;
  • Add relevant links to your website and blog.

What Are the Benefits of Using Twitter for Business?

Using Twitter can seem straightforward to most people. However, not all business owners and marketers understand how to use Twitter for marketing purposes. Brands need a strong Twitter marketing strategy that will allow them to:

  • Increase the visibility of the brand;
  • Promote the reach of the brand;
  • Engage with customers;
  • Acquire quality prospects;
  • Participate in relevant topics and trends.

In social media marketing, you should always approach social media with a specific plan of action, and Twitter is no different. Understanding how the platform works and how it fits into your social media strategy is the key to success.

For that :

  • Audit your accounts;
  • Set goals for yourself;
  • Check out your competitors’ Twitter accounts;
  • Create guidelines;
  • Create a content calendar;
  • Measure the impact of your strategy.

How to start your own Twitter marketing strategy?

There are many tips for using Twitter. There are a number of ways you can speed up the process of getting followers and marketing your business to the right people on Twitter:

  • Publish content consistently : Thousands of pieces of content are posted every day on corporate Twitter accounts (Recent blog posts, interviews with industry experts, how-to tutorials, new product / service updates, polls or surveys). Twitter also recommends using video content for better engagement;
  • Tweet at the right time: the best is to send your tweets weekdays, especially Wednesday to Friday, 9 a.m. to 2 p.m.
  • Use the right hashtags : Using the right hashtags allows your tweet, and therefore your business account, to reach new people who are interested in what you are doing.
  • Understand your audience with Analytics : A free analytics dashboard is available for you to analyze several elements (User engagement including likes, retweets and comments, Twitter followers, tweet activity (per tweet), Twitter impressions By accessing this valuable data, you can create a content marketing strategy that will fuel your company’s Twitter campaigns;
  • Engage with influencers: By working with someone who people already trust and building a strong relationship with them, you develop social proof and credibility.
  • Interact with other users: This is the part that builds trust between your business and Twitter users. Always like people’s responses to your tweets and try to respond as much as you can;
  • Use paid Twitter ads: Using Twitter Ads or “Promoted Tweets” allows you to reach a wider audience with a profile that matches your ideal customer.

Conclusion

Whether you plan to use Twitter with or without paid advertising, it is a powerful platform for generating leads and building your brand. Any business, regardless of size or industry, has the potential to find its audience through corporate Twitter marketing.

Any other advice? Feel free to share them in the comments!