How can you be the most famous establishment in your neighborhood? This is the question this article will answer …
1) Develop your social networks and be creative
With more than two billion users, social networks are a great showcase for any establishment. It would really be a missed opportunity not to use these channels to give more visibility to your business. But owning a page on a social network is not enough. It is still necessary to develop it by using creativity so that it best fulfills the mission which has been assigned to it.
To develop your social networks, there are different steps to follow.
The very first for a company that wants to make itself known in its neighborhood is to take care of its profile as much as possible. It is necessary to fill in the information requested when registering on the social network as much as possible. Indeed, the algorithms of social networks often use the profile as well as the proposed content to match with a given audience. The more you fill in your information, the more chance you have of hitting the right target.
Plus, you need to use a cover image and photo that makes you want to trust. For many, the first impression is always the right one.
The second step is to promote visual content (photos or videos). They offer the best return on investment. Many people hate editorial content, and for good reason, they often have a hard time deciphering the message. Visual content is much easier to understand. Also, they are more likely to be shared.
The last step for the development of your social networks remains the interaction with the subscribers. It just means responding quickly to their message. This way you maintain confidence and your visibility only increases.
You must do this as well on Facebook, Instagram, Linkedin and Google My Business.
2) Develop your local SEO and Google My Business
It is essential for any company to carry out the optimization of its local referencing. The latter concerns your website. Referencing your website is the best way to make yourself more visible on search engines. To do this, you must start by including your location in:
- The main title;
- The Hn tags;
- Meta title and Meta Description.
Local referencing also involves internal networking. This is about the use of links. Indeed, the more the number of links towards a page will be high, the more Google considers this page as important. Thus, he is more inclined to place it at the top of searches.
Finally, you need to make sure that the website is mobile-friendly. Many today make this mistake by creating sites that can only be accessed by computer. However, many visits are made via smartphones. A mobile-friendly website is the guarantee of a wider audience.
The Google search engine is an essential tool that provides simple tools to appear in its results.
You can therefore use its Google my business product to optimize your local SEO. To achieve this, the creation of a file is necessary. All you need to do is go to Google my business and sign in with your account. Then, you must enter the name of your company, its nature and its category. Google will finally send you a code that you will validate in order to benefit from the advantages in order to become the best establishment in your neighborhood.
It is also important to be able to optimize your Google My Business listing to hope to be well referenced in your city. There are many articles to give you tips on how to optimize your Google My Business account.
3) Have a good reputation in the neighborhood and in line with reviews
Reputation is like trust, hard to build, even harder to rebuild. But it is an important lever that will have to be activated to get your establishment off the ground.
First of all, make sure you have a good reputation in the neighborhood. Your product and its quality are the two factors that will guarantee this reputation. What are customers actually looking for? Nothing more than satisfaction. You must necessarily have this in mind. In three points, you must be able to satisfy the customer: good product, quality service, acceptable product. In this way, it is your reputation as well as your image that is improved.
It is not only in the neighborhood that it will take care of its reputation. Subscribers on social networks must also be seduced. By what ? The quality. And how will they find out? By reviews.
You therefore have an obligation to post the opinions of previous customers on your communication channels in order to show that your establishment is based on safety and quality. Above all, don’t post fake reviews. It is in your best interest.
If you have had my time collecting reviews today, there are many methods to get Google reviews regularly such as QR code, SMS.
4) Make local partnerships with associations, clubs in the city
A partnership begins with an agreement to work towards a common goal. With partners, you can share resources, efforts, promotion, visibility, influence… This would be important to give your establishment more credibility.
Many organizations such as associations or clubs in town are just waiting for the opportunity to show their interest in the community, and you have the option of providing that opportunity. For example, an association can put you in touch with an advertising agency that will do your advertising for free, or a print campaign for a free poster. In return, you can reduce your offers for all the customers who will come through them. Thus will be born a beneficial relationship for both parties.
Make people talk about you through word of mouth. Word of mouth marketing is a powerful tool some businesses use to build brand awareness. It is a form of advertising that is both economical and effective. It finds its roots in the ability to provide quality products. The satisfied customer will necessarily tend to recommend the product to those around him (friends, relatives, colleagues, etc.). In this way, your promotion is assured.
To encourage word of mouth, communicate extensively around your services, interact with your customers and listen to them.
Nowadays, word of mouth is no longer just oral. The phenomena that pass through the Net are also included: electronic word of mouth, buzz or viral marketing.
To be the best-known establishment in your neighborhood, it is important to base your strategy on five levers: the development of social networks, the development of local referencing through Google my business, agreements with associations or city clubs, word of mouth marketing and a good reputation.