How to set the price of your product? Set it too high, and people won’t buy; too low, and you lose turnover. Things get even more complicated when you sell a paperless product that costs nothing to make (like online training, software, or an ebook). In this video, I take the example of the digital book Makeover its theme to show you a method that allows you to set prices that maximize sales:

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About X-Ray Marketing:

X-Ray Marketing is a series of videos I made for CWT Advertising & co’m. Each video analyzes a web page to discover marketing lessons to apply on your site.

I treat this first batch of videos as an experience: if you like them, I will do others! So if you’d like to see more in the same vein, share this video with someone who could benefit.

And of course, feel free to leave a comment to give me your opinion and criticism, and I will incorporate your comments in future episodes.