Knowing that links represent fundamental elements in an SEO optimization policy, netlinking aims to obtain quality backlinks to point the internet user to a particular website. The question is: how to set up an effective netlinking strategy in 2020?

 

What is netlinking?

In general, netlinking is a means of developing and increasing the presence of external hypertext links on a website. The latter redirects the user directly to a site or page that is promoting, for example. On the other hand, this solution helps to ensure quality traffic for the owner of a site when the chosen link is well positioned.

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As one of the important components of an SEO strategy, netlinking aims to improve the visibility of a site based on the establishment of inbound links. Commonly known as backlinks, these links are used for a netlinking campaign in order to increase the number of customers and ensure good natural referencing (find out more about netlinking).

The effects of netlinking on SEO

With the objective of better referencing a site, netlinking must focus on a concept that does not cause any risk of being penalized by Google. Nowadays, some SEOs opt for a quantity strategy, notably the insertion of several links leading to blog comments or directories. On the other hand, there are those who prefer to have fewer links from quality sites.

For its part, Google wants to offer quality content for its users. Thus, it focuses on the quality of the juice provided by the hypertext links of a website. It’s Google’s robots that analyze the votes received by a site or page. In this specific case, it is the power of the link inserted by the netlinking that determines the importance of a site or not. The majority of experts agree that backlinks should be of quality rather than quantity.

How important is netlinking for SEO?

To build a solid reputation on the web and optimize pages, it is advisable to turn to an effective netlinking strategy. In addition, this technique greatly influences natural referencing or SEO. Since search engine robots like Google first study pages before including them in the index, only links can navigate a website. Indeed, these robots can only enter or visit a site through links.

Through this visit, search engines can judge the quality of a site or page. If the robots define the page as bulky and not bringing much experience to the user, it will not be able to appear on the search engines. We can deduce that the hyperlinks of netlinking are determining factors for the referencing of a site and its visibility on search engines.

Opt for the purchase of backlinks

Powerful tools for SEO, backlinks are back links that define the importance of a site by Google vis-à-vis Internet users. Currently, many are adopting the technique of purchasing inbound links on platforms or from netlinking agencies. If having backlinks is considered a trading principle, natural links are difficult to obtain since they require time. So, website designers are turning to buying links. The latter allows you to quickly benefit from links, but there remains a temporary solution for a quality backlink.

In principle, buying links is a practice sanctioned by Google teams. If you have to buy links to enrich your site or page, you must be careful and not use them systematically.

How to buy backlinks?

Buying a backlink is a way to build content for a blog or site using artificial links to the page you create. To do this, you must pay a sum for the value of the link from its owner. An important element of netlinking, the purchase of backlinks makes it possible to promote a site as well as its services, while ensuring the traffic of visitors. The owner of the site therefore has a good chance of seeing his visitors become potential customers.

However, buying backlinks is not easy. Banned by Google, this practice requires following a pre-established strategy. If you have purchased links that are not suitable for the content of your site, the robots of this search engine can detect them. As soon as Google notices the inconsistency in the links, it can penalize you with the ranking of your site. Among the solutions to buy a backlink, using a netlinking agency is one way to follow the procedure. Professional in the field, a web agency offers services that aim to put you in touch with advertisers and publishers.

Trust an SEO agency

The role of an SEO agency is to optimize the visibility of a site and its positioning vis-à-vis search engines. For netlinking, the agency has a team of experts capable of intervening in this sector. These professionals design and deploy a backlink acquisition strategy with reference to their SEO, relationship and marketing skills. They will start by establishing a partnership with the owners of the links in order to enjoy the best conditions. So, you can ask the help of an SEO agency to support you during the process of acquiring inbound links thanks to their various quality services.

Inbound marketing

Better known as inbound marketing, inbound marketing translates as a digital marketing strategy that lets entities become their own media. It’s a simple way to attract prospects with quality and relevant content rather than just advertising.

Whether it is lead nurturing, blogging, marketing automation or engagement in social networks, inbound marketing is set up to transform leads into customers.

How does inbound marketing work?

If outbound marketing is used to get a product or service before the eyes of customers with advertising, inbound adopts a principle contrary to that. Inbound marketing aims to make the site easy for customers to detect. Inbound marketing takes customer expectations more into account so that they are attracted without using advertising or purchasing customer files.

The relationship between netlinking and inbound marketing

The most important thing for inbound marketing is to increase the visibility and optimization of the conversion. However, the visibility of a site depends on the SEO work, because there are no customers without prospecting. Bringing visitors to your site or page is therefore the crucial step not to be overlooked in order to succeed in an inbound marketing strategy.

Concept based on the targeted content strategy, inbound marketing works through the exploitation of videos, white papers, blog articles, etc. This is where SEO comes into play since new content must be optimized by keywords and hypertext links related to the theme of the site.