Panda and Penguin (or rather, Penguin) are in a boat, and I would love to drop both. Not that I have something against animals, I love them. But these are not animals like the others, they are just two filters set up by Google which aim to clean up its index a little, and at the same time to complicate the work of SEO.
If Yoann has already introduced us to the menagerie of Google, here we will look at ways to tame it well. We will see in this article on the one hand, the recommendations for pass by Panda and on the other hand the actions to be carried out for not be touched by the Penguin.
The wisdom of the Panda
Finally, Google Panda should not be seen as a monster that keeps us from going around in circles but rather as an old sage who teaches us to improve, in order to always rendering service to the user.
Panda’s goal is clearly to find a
- of the quality texts : finally we can not miss it, the content must be well built for Google and thought for the user. Very good advice is available everywhere on the web, especially at AxeNet and Pink SEO.
- the duplicate content : in other words “copy and paste”, of course, it should be avoided. If it is more complicated to fight when you steal content, it remains easier to eradicate within the site, via rel = “canonical” attributes.
- the advertising : it seems that the armored ads sites are not in odor of holiness at Google. That doesn’t mean you have to stop monetizing your websites / blogs, just that you have to do it a little more finely 😉
From a technical point of view
Despite the content issue, it seems that Panda also attacked on the technical side of the pages. Again, the point is to serve the internet user as well as possible.
- the display speed : A page that displays slowly will not be favored by the Panda. Why ? Because again, it seeks the comfort of the reader. An extremely relevant but slow site will have to improve its performance.
- the statistics : It also appears that Google is analyzing certain statistics, particularly regarding the bounce and return rate. Panda being a manual filter, this information is still to be taken with tweezers. But analyzing statistics can help assess the relevance of a page. You know what you have to do, work to reduce the bounce rate of your pages.
To sum up, we can therefore notice that Panda seeks to improve user comfort by removing unnecessary, duplicate or impractical pages.
The intelligence of the Penguin
Google has understood for a very long time that SEOs liked make the connection. The problem is that often this creation of links brings its share of pages that are not very useful and therefore incompatible with the Panda principle. Penguin is theoretically there to clean up links that have been made intentionally by site owners. It is still possible to make links by passing under the radar.
- the Press Releases : some have (perhaps) been targeted by Penguin, suddenly many SEOs have stopped using them. Personally I believe that we should continue to use them, but differently. Where we were just looking to glean a link, we now need to be useful to the user. Ideally, press release sites should be visited by real Internet users (and no longer just SEOs) who find their answers on these sites. Of course, we must continue to place links in our press releases, but perhaps fewer links and more only directed to a single site.
- theenvironment : we join a little Panda since if Google Penguin is interested in linking, it is also interested in the environment of the link. An effective link will be found in its own content, meeting the guidelines of the Panda. We are therefore looking for a quality link: a site preferably trusted, which loads quickly, with well-constructed content.
- the link anchors : we regularly see articles indicating that we should not make more than 60% (or 50%, or 40%, it all depends on the analyst 🙂) of links with an optimized anchor. Without going to the exact calculation of the rate of optimized anchors, it is imperative to vary its anchors. Be careful not to go in other ways as an abundance of anchors on “click here” as we can see right now. An unoptimized anchor can be a 7 or 8 word anchor (containing or not the intended expression), it can be the URL, it can be the domain, etc.
- the old links : Many SEOs are also looking to delete their old links which are not “optimal”. I sincerely think it is useless, even counterproductive. There is a huge waste of time trying to delete links, knowing that Google does not particularly appreciate existing links that have disappeared, why shoot yourself in the foot? On the contrary, you must take advantage of these links, make them cleaner, better optimized to continue creating a natural link profile.
- the new links : of course, we must continue to make links if we want to improve our positioning. Only you have to appear natural and especially not spammy, so you have to vary our sources, our types of links, our anchors, etc. Guest blogging has become fashionable since Penguin, it is a solution, but it is not the only one 😉 It is up to you to discover new sources of links!
Finally, despite tons of uncertainties towards them, the two Google animals allow us to offer a cleaner internet. We can imagine that by optimizing our sites and links to meet the demands of Panda and Penguin, we are working for Google, which is half true. But by working for Google we also work for us!
In addition if I had only one advice to give, it is to stop stressing for each new filter announced, changes there are every day at Google, within the algorithm. So these are not two little furry animals that should scare us 😉
Finally, because on CWT Advertising & Co’m we like to have your opinion, do you see other actions to put in place so that Panda and Penguin eat us in the hand? And a final bonus question: according to you, which animal will be used to baptize the next Google filter, and what will it aim for?
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